Jonny Chan B2B Marketer, ex-Coalition, ex-Meta. Building demand gen & revenue engine -- I turn zero into scale. At ipsy, I managed paid acquisition, helping grow subscribers from 700K to 2.5M. At Coalition, the $5B cyber insurance startup, I contributed to demand gen as an individual contributor, building AI-powered outbound workflows. Before that, Meta hired me as a white-hat growth marketer to reverse-engineer how bad actors gamed growth systems. I aim that same adversarial instinct at acquisition, finding growth loops traditional teams never see.
Jonny Chan B2B Marketer, ex-Coalition, ex-Meta. Building demand gen & revenue engine -- I turn zero into scale. At ipsy, I managed paid acquisition, helping grow subscribers from 700K to 2.5M. At Coalition, the $5B cyber insurance startup, I contributed to demand gen as an individual contributor, building AI-powered outbound workflows. Before that, Meta hired me as a white-hat growth marketer to reverse-engineer how bad actors gamed growth systems. I aim that same adversarial instinct at acquisition, finding growth loops traditional teams never see.
Jun 2020 — Present
Mentor startup founders on GTM and Growth Marketing -- FoundersHK 港創人 is a global community of entrepreneurs, technology leaders and investors passionate about propelling the next generation of Hong Kong founders to scale and thrive in all parts of the world.
Feb 2020 — Aug 2026
Built cyber insurance demand gen from SMB to enterprise. Grew influenced pipeline $10M to $100M+ 1st hire on the Growth Team responsible for demand/lead generation
Dec 2017 — Jan 2020Menlo Park
1st hire as an adversarial marketer/white-hat operator at Facebook, where I played a key role in discovering product vulnerabilities before bad actors could exploit them. Special projects including safeguarding the US midterm election
Aug 2014 — Dec 2017
Helped grow the world's largest beauty subscription service to ~3M paying subscribers. First hire growth marketer to head up the paid acquisition team. Specialized in large-scale media buying across paid social
