Simon-Kucher is a global consultancy with more than 2,200 employees in 30+ countries. As a trusted commercial advisor focused on unlocking better growth, we combine deep consulting expertise, growth specialization, and technology to scale lasting impact. We optimize every lever of commercial strategy – product, pricing, innovation, marketing, and sales – based on what customers want and value. With over 40 years of monetization experience, we are recognized as the world’s leading commercial growth and pricing specialist. (Legal notice: https://www.simon-kucher.com/en/legal-notice) -- Terms of use: Simon-Kucher's official LinkedIn page is run by Simon-Kucher & Partners Strategy & Marketing Consultants (SK). This is a public forum and we welcome your comments, thoughts and insights. However, all posts are regularly monitored and SK will remove, hide and/or delete any that are found to be abusive or deemed inappropriate for this page for whatever reason, including content that is deemed none compliant with LinkedIn’s User Agreement (https://www.linkedin.com/legal/user-agreement). This includes the banning and reporting of users who are deemed to be non compliant with the above expect