Clay began in Brooklyn in 2017 with a broad idea: make the power of programming available to more people. Its early spreadsheet interface let users connect information and automate work without writing code.
The team noticed salespeople, growth teams and agencies using those building blocks to find and reach customers. That behavior shaped Clay’s focus on go-to-market work. Its evolution into data enrichment, research and automation follows the same underlying approach: give people flexible pieces they can combine into a system for their own business.