Primitive Labs builds Instinct, using customer-calibrated agents to simulate product journeys and reveal behavioral friction before real customers encounter it.
Products & media
Instinct
Behavioral simulation platform that sends customer-calibrated agents through products to predict friction and prioritize improvements before release.
Team
Current Affiliates
1 person
Funding
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Leads
Participating Firms
Angels
Strategic investment
Undisclosed amount
Led by
Sony Innovation Fund