Factual provided global location data and place intelligence for brands and developers. It merged with Foursquare in 2020, which integrated its capabilities into a unified location-data portfolio.
Products & media
A global point-of-interest dataset supplying structured records for businesses, landmarks, public spaces, and other real-world places.
An audience-targeting product that built advertising segments from consumers' observed real-world visitation behavior.
An on-device software development kit that recognized nearby places and generated location intelligence for mobile applications.
A privacy-conscious dataset linking device location observations to known places for audience, measurement, and analytics products.
A mobile advertising product for reaching audiences when they were near relevant physical locations.
An offline-attribution product for measuring and optimizing the real-world store visits generated by advertising campaigns.
Team
Company history
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Data current as of April 6, 2020
Leads
Participating Firms
Angels
Acquired by Foursquare