Team One was founded with one philosophical focus: to construct brands of elevated aspiration and worth by attracting affluent consumers like never before. We help our clients become irresistible and irreplaceable, turning 180 degrees away from commodification to bolster pricing power. Team One has six North American offices, including its Los Angeles headquarters, Atlanta, Boise, Chicago, Dallas, and New York. The chosen marketing partner of many of the world’s high-worth premium and luxury brands, agency clients include: Lexus, Lexus Dealer Association, Marriott International Luxury Brands (The Ritz-Carlton Hotel Company, W Hotels, St. Regis Hotels and Resorts), Cathay Pacific Airways, The RealReal, Citi (Strata), Barclays, Wisk Aero, Metabo HPT, Hewlett-Packard Enterprises, The RealReal, Vuori, and KB Home. Team One has unique knowledge of affluent and UHNW consumers across the globe. Our expertise has been deepened through our multi-year Global Affluent Collective study of which has revealed the key common behavioral traits that unite this elusive target consumer segment regardless of culture or location. Our specialist Legacy Lab division helps brand leaders navigate the