Vatar builds immersive, realistic social worlds inspired by real places and real people. Its first world, Lagos Life, is a free multiplayer version of Lagos in the browser where players rent flats, run hustles, drive danfo buses, vote and hang out with their crews. Vatar says it has 4.5M+ players, 1.5M+ average daily players and 10.8M+ unique visitors, and monetizes through brand placements, live events and real-world rewards. Co-founded by Shalom Rayhamen (CEO and CTO), Owen Rayhamen (CPO) and Anderson Oriahi (CBDO), the company raised a $500K angel round at a $10M valuation on October 9, 2026.