Jeff Friedsam Product Leader | 25+ Years in Tech, 12+ in Identity & Access Management | Focused on Agentic AI Security
Jeff Friedsam Product Leader | 25+ Years in Tech, 12+ in Identity & Access Management | Focused on Agentic AI Security
Career
Head of Product at Crogl, Inc from 2026-02 to 2026-07 in RemoteRecruited as Crogl's first product hire to drive product direction for an autonomous AI knowledge engine that investigates security alerts and executes threat hunts for SOC (Security Operations Center) teams. Championed a company-wide focus on installation and time-to-value: cutTIVP, Product Management at TruU, Inc. from 2018-01 to 2026-02 in Santa Clara, CAResponsible for driving product direction for TruU's Identity Platform, a system that leverages AI and Machine Learning to continuously identify users through a mix of behavioral and biometric signals to make real-time access decisions seamlessly and securely for physical and dig
Senior Director, Product Management at Centrify from 2014-02 to 2018-01 in Santa Clara, CAResponsible for driving direction of the Centrify Identity Services Platform: the platform on which our IDaaS and cloud-based PIM solutions are built. Managed a team of Product Managers responsible for Centrify's IDaaS and EMM products.AIBusiness Development Director, Mobile Apps Ecosystem at AppSense, Inc. from 2013-03 to 2013-11 in Sunnyvale, CADeveloped partnerships with mobile application developers to enrich MobileNow: AppSense's Mobile Device Management (MDM)/Mobile Application Management (MAM) product. Increased mobile app partnerships by over 700%, to provide critical business capabilities to MobileNow customers.
MIDirector, Product Management / Business Development at moka5, Inc. from 2008-08 to 2012-01 in Redwood City, CAManaged the company's Desktop Virtualization product and delivered new features through frequent product releases, while also developing the company's channel program and exploring technology partnerships to enhance the product. Managed development of both client-side and server-
CSMarketing Manager, Business Development / Operations at Cisco Systems, Inc. from 2001-11 to 2008-08 in San Jose, CAResponsible for developing strategic partnerships to drive sales to SMB and mid-market customers, and for building and standardizing Cisco's global marketing operations and CRM infrastructure. Created strategic partnership with Salesforce.com to increase sales in Cisco Unified Co
IDirector of Business Development, AirWave Wireless, Inc. / Director of Strategic Development, Idealab at Idealab from 1999-11 to 2001-05 in Palo Alto, CAEvaluated new business opportunities for Idealab's portfolio companies and developed partnerships to expand the presence of AirWave Wireless's WiFi-based network. Led negotiations and created partnerships to offer broadband wireless Internet access in public “hot-spots.”
OCSenior Product Manager at On Command Corporation from 1998-03 to 1999-11 in San Jose, CAManaged the rollout of OCX, On Command's entertainment and information services platform for the lodging industry, and developed the business model and strategic plan for @Hotel PC, the company's high-speed Internet access product. Created market requirements document for new fea
BIDirector of Operations and Product Development at BuyMedia, Inc. from 1996 to 1998 in San Mateo, CAManaged operations and product development at this online exchange for the media industry. Performed market analysis and developed the company's business plan.
RSFinancial Analyst, Corporate Finance – Hardware / Systems Group at Robertson, Stephens & Company from 1992 to 1994 in San Francisco, CAPerformed corporate finance services for semiconductor, capital equipment and intelligent systems companies. Worked directly with CEOs and CFOs in devising and managing public offerings for high-tech clients, including Applied Materials, Level One Communications, and National Ins