Felipe Engelhardt de Carvalho co-founded Camu and leads its go-to-market work, bringing AI tax-document automation to Brazilian businesses. Previously an early Pipefy employee and its chief revenue officer, he built sales, customer success, and services teams as the company expanded internationally.

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Felipe Engelhardt de Carvalho co-founded Camu and leads its go-to-market work, bringing AI tax-document automation to Brazilian businesses. Previously an early Pipefy employee and its chief revenue officer, he built sales, customer success, and services teams as the company expanded internationally.

Career

Co-Founder & Chief Revenue Officer at Camu until Present
thejcurve.com

The problem with selling software to ‘everyone’

The J Curve examines Felipe’s lessons from Pipefy and Camu: choosing a narrow market, qualifying customers, and building a repeatable sales process.

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