Andrea Tortella

Andrea Tortella is co-founder and CEO of Thrad, the DSP and SSP for LLMs, which serves paid ads inside AI. He previously worked on advertising at Perplexity, is a founding member of AgenticAdvertising.org, writes on zero-click advertising and the answer economy, and convened the inaugural Sponsored Intelligence Summit in London in 2026. He has spoken at Davos and at the United Nations many times.

Career