Leo Luo co-founded Pikes, a creative AI platform for consumer brands that grew out of his Harvard Master in Design Engineering thesis. He graduated in 2026, previously worked as an AI product manager on TikTok’s Creative team, and writes Consumer Startups. He joined a16z’s scout program in 2025.

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Leo Luo co-founded Pikes, a creative AI platform for consumer brands that grew out of his Harvard Master in Design Engineering thesis. He graduated in 2026, previously worked as an AI product manager on TikTok’s Creative team, and writes Consumer Startups. He joined a16z’s scout program in 2025.

Career

Leo Luo holds a Master in Design Engineering from Harvard University and a BBA from University of Michigan.

Co-Founder at Pikes AI from 2025-08 to Present
Founder & Writer at Consumer Startups from 2020-03 to Present
AI Product Manager at TikTok from 2023-09 to 2024-09 in San Francisco, CALed creative AI products
consumerstartups.com

I am back (and life updates)

Leo reflects on creative AI, the growth of solo founders and tools that let more people build consumer products.

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consumerstartups.com

6 lessons on early stage growth

Leo shares lessons from building and growing products, covering focus metrics, growth models, decisive experiments and hands-on customer support.

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Leo's Collections

Leo's Lists

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