Rohan Kumar

Rohan Kumar leads content strategy at Night Media, developing campaigns for creators and brands. He previously led short-form content at MrBeast and worked in influencer marketing at MSCHF.

Career

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Based in: Los Angeles
Elsewhere

Night Media

Until Present

Vice President of Content Strategy

Independent

Until Present

Marketing Consultant

MrBeast

Short-form content lead
Until 2025
Content Strategist
Mar 2021 — Dec 2021

MSCHF

Influencer Marketing
Jul 2020 — Oct 2020
Influencer Marketing
Jul 2020 — 2020

Fullscreen

Feb 2020 — May 2020

Talent Strategy & Integrated Marketing

TTYL

Jun 2019 — Jan 2020

Growth

Playfull

Product Marketing Intern
Sep 2018 — Mar 2019
Los Angeles, California, United States
Product Marketing Intern
Sep 2018 — Mar 2019
Los Angeles, California, United States

Startup UCLA

Jun 2018 — Sep 2018

Summer Accelerator Intern

Wonderspaces, Inc.

Mar 2018 — Jun 2018

Creative Intern

LA Hacks

Sep 2017 — Mar 2018

Designer

Pluto Money

Jul 2017 — Sep 2017

Design Intern

University of California - Los Angeles

Bachelor's studies in psychology

Products & media

sfalexandria.com

Attention is all you need

A reported profile of Rohan’s approach to creator strategy, campaigns and building teams.

podcasts.apple.com

Growing MrBeast’s TikTok and creating brand moments

A Hooked interview about content strategy, creative experimentation, and the Ramp activation.

Media appearance

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Rohan Kumar

Night Media

Independent

MrBeast

Short-form content lead

Content Strategist

MSCHF

Influencer Marketing

Influencer Marketing

Fullscreen

TTYL

Playfull

Product Marketing Intern

Product Marketing Intern

Startup UCLA

Wonderspaces, Inc.

LA Hacks

Pluto Money

University of California - Los Angeles

Products & media

Attention is all you need

Growing MrBeast’s TikTok and creating brand moments

Curated Lists

List Inclusions