Michelle Wu

Michelle Wu leads storytelling at fal, shaping its brand narrative and founder thought leadership. Her work brings together press, product narratives, executive voice, and company communications.

Career

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Based in: San Francisco

fal

Until Present

Storytelling

Culture Flipper

Sep 2025 — Feb 2026

VP, Operations

Spring

Jul 2024 — Mar 2025

Head of Growth and Content

Coinbase

Head of Global Content Operations
Aug 2021 — Oct 2022
Senior Manager, Content Operations and Localization
Sep 2019 — Aug 2021
San Francisco, California, United States
Content Operations and Strategy
Sep 2018 — Sep 2019
San Francisco, California, United States

SquareTrade

Sep 2016 — Aug 2018

BizOps & Strategy Manager

TriNet Zenefits

Jun 2015 — Aug 2016

Product Operations Analyst

UBBPro

Jul 2012 — Jan 2016

Content Design and Strategy Consultant

altMBA

Master's studies in business

University of California - Berkeley

Bachelor's studies

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Michelle Wu

fal

Culture Flipper

Spring

Coinbase

Head of Global Content Operations

Senior Manager, Content Operations and Localization

Content Operations and Strategy

SquareTrade

TriNet Zenefits

UBBPro

altMBA

University of California - Berkeley

Curated Lists

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