Connor Archbold

Connor Archbold leads Tracksuit as co-founder and CEO, building always-on brand tracking designed to make brand health measurement accessible to marketers. He previously worked in operations at Mish Guru and as a fractional operator for noissue and Outfit, after starting his career as a corporate lawyer in New Zealand.

Career

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Based in: Auckland
Elsewhere

Tracksuit

2021 — Present

Co-founder and CEO

Brand Fund by Previously Unavailable and Icehouse Ventures

Jan 2023 — Present

Investment Committee Member

Previously Unavailable

Sep 2020 — 2021

Partner

noissue

May 2019 — May 2020

Consultant - Head of B2B and Business Development

Outfit

Jun 2019 — Jan 2020

Consulting COO

Mish Guru

Chief Operating Officer
Aug 2018 — Feb 2019
New York City, New York, United States
Vice President of Operations
Sep 2017 — Aug 2018
New York City, New York, United States
Operations Manager
Jan 2017 — Sep 2017
New York City, New York, United States
Operations Consultant
Apr 2016 — Jan 2017

University of Otago

Bachelor's studies in finance

The College of Law Australia

Products & media

iheart.com

Tracksuit's meteoric rise

A long-form interview with Connor Archbold on building and scaling Tracksuit.

blackbird.vc

Spotlight On: Connor Archbold, co-founder of Tracksuit

An interview tracing his path from corporate law and startup operations to building Tracksuit, and explaining the company’s approach to accessible brand insights.

Writing

kiwisaas.com

AMA with Tracksuit Co-Founder Connor Archbold

A practical discussion of Tracksuit’s early customer validation, product focus, growth channels, and the challenges of scaling team communication.

Writing

podcasts.apple.com

Living in 28 homes and building Tracksuit

A podcast conversation about building Tracksuit, its brand-tracking work, and Archbold’s experiences across New York and New Zealand.

Media appearance

open.spotify.com

Connor Archbold with Tracksuit

A short podcast episode on finding early product-market fit through customer conversations and then scaling the business.

Media appearance

thespinoff.co.nz

A night inside the dragons’ lair

A reported account of Archbold pitching Tracksuit at an investor showcase, including how he explained the company’s real-time brand-awareness offering.

Writing

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Connor Archbold

Tracksuit

Brand Fund by Previously Unavailable and Icehouse Ventures

Previously Unavailable

noissue

Outfit

Mish Guru

Chief Operating Officer

Vice President of Operations

Operations Manager

Operations Consultant

University of Otago

The College of Law Australia

Products & media

Tracksuit's meteoric rise

Spotlight On: Connor Archbold, co-founder of Tracksuit

AMA with Tracksuit Co-Founder Connor Archbold

Living in 28 homes and building Tracksuit

Connor Archbold with Tracksuit

A night inside the dragons’ lair

Curated Lists

List Inclusions