Trace Cohen — Cosign

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Trace Cohen invests in early-stage AI and deep tech across the US and Israel, with 75+ angel investments, and built ValueAddVC, a venture-intelligence platform with 10M+ monthly views. He previously co-founded BrandYourself, Launch.it and SPOT, was Managing Director at New York Venture Partners, worked in fintech product at American Express, and holds a Columbia MBA.

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Career

Trace Cohen is from Boca Raton.

Trace Cohen holds an MBA from Columbia University and a BS from Syracuse University.

Founder & AI Builder at Value Add VC from 2025 to Present in Boca Raton, FLBuilt a venture-capital intelligence platform with interactive dashboards, research and analysis covering venture funds, AI valuations, IPOs, unicorns, SaaS multiples, layoffs and hiring. Operated through Value Add Holdings alongside Value Add Pulse and Value Add Advisory.

Former Co-Founder & General Partner at Six Point Ventures from 2024 to Present in New York + IsraelCo-founded a pre-seed and seed fund focused on vertical AI, enterprise software, automation, data, AI/ML and deep tech across the United States and Israel.

Co-Founder at BrandYourself from 2007 to PresentCo-founded an online reputation-management company while studying at Syracuse University; the company was acquired in 2021.

Senior Manager, Solutions Enablement & Distribution at American Express from 2022 to 2024 in New YorkWorked on the Solutions Enablement & Distribution team, helping scale digital products and improve product development and go-to-market execution for enterprise and commercial card products.

Managing Director at New York Venture Partners from 2015 to 2024 in New York, United StatesSourced, diligenced and invested in pre-seed and seed startups at a founder-run family office with 60+ direct investments, providing financing, mentorship and strategic marketing support.

SFounder at SPOT from 2014 to 2015Founded a consumer mobile app for discovering products and local experiences.

LFounder at Launch.it from 2011 to 2015Founded a self-publishing and product-launch platform for brands, PR agencies, creators and startups.

ISVP at iFluencePR from 2010 to 2011Led strategic public-relations and communications work for New York technology companies, including comiXology.