build in public vlog
one of the flagship ways i build community is through video. bringing people along for the journey. here is an example of a vlog that i shot and directed.
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taylor desseyn Marketing/Community leader with 15 years in the engineering talent market, now VP of Global Community at Torc, an AI talent platform serving 3M+ technologists. I've built brand, content, and demand engines from zero three times, never with a paid media budget. At Vaco I founded the remote engineering talent marketplace that did $2M in year one with zero paid acquisition, then helped grow the wider division from $6M to $21M. At Gun.io I sourced 27 net-new clients and took the developer community from nothing to 950. At Torc I own the full marketing function and a $1M P&L, built lifecycle email to 400K sends a month, ran 50+ events across four countries, and signed AWS, Google, Microsoft, Notion, and DigitalOcean as partners. The output: 3M+ monthly organic impressions, an 80% LATAM placement rate, and a 320% lift in US signups since January 2026. I'm also the distribution, hosting Guidance Counselor 2.0 and keynoting the conferences developers actually attend. What I bring: a brand and community engine that produces pipeline without buying it.
taylor desseyn Marketing/Community leader with 15 years in the engineering talent market, now VP of Global Community at Torc, an AI talent platform serving 3M+ technologists. I've built brand, content, and demand engines from zero three times, never with a paid media budget. At Vaco I founded the remote engineering talent marketplace that did $2M in year one with zero paid acquisition, then helped grow the wider division from $6M to $21M. At Gun.io I sourced 27 net-new clients and took the developer community from nothing to 950. At Torc I own the full marketing function and a $1M P&L, built lifecycle email to 400K sends a month, ran 50+ events across four countries, and signed AWS, Google, Microsoft, Notion, and DigitalOcean as partners. The output: 3M+ monthly organic impressions, an 80% LATAM placement rate, and a 320% lift in US signups since January 2026. I'm also the distribution, hosting Guidance Counselor 2.0 and keynoting the conferences developers actually attend. What I bring: a brand and community engine that produces pipeline without buying it.
Career
RDVP of Global Community at Randstad Digital | Torc from 2024-08 to Present in RemoteAt Torc I run the talent-side marketing and community engine for an AI talent marketplace serving 3M+ technologists, powering Randstad Digital's enterprise customers. This encompasses email marketing, content creation/creative direction, event marketing, and programming.
GCOwned Media / Personal Brand at Guidance Counselor 2.0 from 2020-03 to Present in remoteCurrently run the podcast as my primary go-to-market and demand channel, the source of inbound that built a $2M talent marketplace from scratch at Vaco, entirely without paid spend, and 27 net new clients at Gunio. And the primary source of talent marketing at Torc.
GCommunity Manager at Gun.io from 2023-07 to 2024-07 in RemoteBuilt Gun.io's developer community and content engine from zero: Discord 0 to 950 members, 1,000+ engineer signups, 27 net-new clients sourced, and a 520% lift in pipeline signups. Educational content for engineers, plus onboarding and retention work with product. No paid spend.
VManaging Director, Talent Platform at Vaco from 2011-10 to 2023-06 in Nashville, TNBuilt Vaco's remote engineering talent marketplace from zero: $0 to $2M in revenue in 18 months with no paid acquisition, team of 1 to 7, and a content engine producing 60+ pieces a day. The wider division I helped lead grew from $6M to $21M.