Catherine Ferdon

Catherine Ferdon leads marketing and communications at Coinbase, overseeing work across brand, product and policy. She previously served as Cash App’s chief marketing officer after more than a decade at Block, where she helped build the app’s marketing and brand organization. Her work includes campaigns that use storytelling to make complex financial products and ideas accessible to broader audiences.

Career

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Based in: San Francisco
Elsewhere

Coinbase

Sep 2025 — Present

Chief Marketing Officer

She oversees the full remit of the marketing and communications team working consistently across brand, product and policy initiatives.

Cash App

Chief Marketing Officer
2023 — Sep 2025
Head of Marketing & Brand - Cash App (Block, Inc.)
Mar 2016 — Nov 2023

Square

Cash App Brand + Communications
Jun 2013 — Mar 2016
EA to the CEO & Executive Chairman of Twitter, Jack Dorsey
Oct 2011 — Jun 2013
San Francisco, California, United States