Polina Olkhova I build things at the intersection of music, technology, and people. At 19, I was running a lifestyle media outlet as editor-in-chief. After years in digital project management — leading teams, owning client results — I made a deliberate move into music in 2022, because that's where I saw real gaps and real opportunity. In 2024, I founded Look at That! — a label and agency that now brings together 50+ artists from 5+ countries. We operate as a creative ecosystem: artists collaborate across borders, support each other, and build projects that wouldn't exist in isolation. Alongside the label, I work in large-scale live production — backstage operations on stadium-level shows including 30 Seconds to Mars, Till Lindemann, and Ricky Martin. I'm based in Tbilisi, Georgia — and always open to conversations about music, tech, and what's being built next.
Founder & CEO | Artist manager
Account Project Manager
Project Manager
Bachelors, Journalism