parva yadav Worked with KFC, 1mg, FnP, HDFC, IOB, Wildcraft, Bisleri, and more Cleared IIT & Three-time CAT 99+%iler, Winner of Smarties, Abby’s, ET Martech+, IIMA Case Champ I have a low tolerance for systems that waste — time, money, attention, or potential. That's what pulled me into marketing technology. Not the glamour of big brand names, but the puzzle underneath: why does a ₹10Cr budget produce ₹3Cr worth of outcomes? Where exactly does signal turn to noise? What would this look like if it actually worked? At Havas, I got close enough to the machinery of KFC, Bisleri, 1mg, Wildcraft and others to see both the mess and the opportunity. I built attribution engines, AI inventory tools, and CRM systems — not because I was asked to, but because the alternative was watching good strategy die in bad infrastructure. I'm now doing that work more directly: consulting on AI systems, automating what shouldn't need a human, and measuring what most teams are still guessing at. I sit at the intersection of science and humanities by instinct — equally at home in a regression model and a brand brief. I think in systems but communicate in stories. I'm drawn to businesses and
Co-Founder
Co-Founder
Lead - Marketing Technology - CSA
Marketing Automation Specialist - PivotConsult
Co-Founder
Associate Product Manager
Analytical Researcher - Markfed
Project Management Office
Director - Marketing
Marketing Consultant
ORM Manager
Vocational
Secondary