Nico Ferreyra

Nico Ferreyra cofounded and leads Default, which connects revenue data, lead qualification and workflow automation for go-to-market teams. He argues that effective conversion starts with understanding buyer intent, then aligning messaging, forms and follow-up around it.

Career

Cosigned byLoading...

CosignedSign in to view

Based in: New York City
Elsewhere

Default

2021 — Present

Co-founder and Chief Executive Officer

Parkbot

2018 — 2020

Co-Founder

FirstBuild

2017 — 2018

Engineering Intern

Georgia Institute of Technology

Mechanical Engineering

Products & media

sacra.com

Building an end-to-end inbound sales platform

Ferreyra explains Default’s integration strategy, early customers, product sequencing and approach to sales automation.

Media appearance

rho.co

From pizza pitch to startup

Ferreyra explains how recruiting a student racecar team shaped his approach to finding collaborators, selling software and building Default.

Writing

default.com

Designing landing pages around buyer intent

Ferreyra argues for researching a buyer’s goals before testing page elements, then connecting messaging, forms and follow-up into a consistent conversion experience.

Writing

youtube.com

How Nico Ferreyra Left College, Crashed a Hacker House, and Built Default into a B2B Growth Machine

Ferreyra explains how Default moved from founder-led sales toward repeatable customer acquisition, and how feedback, cross-selling and team knowledge transfer shaped that transition.

Profile name

Company name

Company name

Profile name

Company name

Company name

Profile name

Company name

Company name

Profile name

Company name

Company name

Profile name

Company name

Company name

Nico Ferreyra

Default

Parkbot

FirstBuild

Georgia Institute of Technology

Products & media

Building an end-to-end inbound sales platform

From pizza pitch to startup

Designing landing pages around buyer intent

How Nico Ferreyra Left College, Crashed a Hacker House, and Built Default into a B2B Growth Machine

Curated Lists

List Inclusions