Natan Making an app that runs fast, looks good, and people know how to use straight away is the "easy" part of the job. Determining what it must do, what it shouldn’t do, and why it needs to be that particular way to succeed instead of another… that’s the tricky part. And the added value I bring to the table. Scale-ups taught me how to handle growing pains, but startups and 0→1 are where I do my best work. Either way, it’s a long haul, and you have to be both an effective mercenary and a dedicated missionary to make it. Founders and executives hire me to help them shape product vision, strategy, and value proposition, then safely land the 36,000-foot view down to the pixel level and out to market. I like to work on challenges where design is essential for a product’s success, e.g., where the extent and complexity of must-have functionality break typical interface patterns and the form factor isn’t clear, or where simplifying an industry-standard UX flow becomes a winning edge. Because I can hand-code HTML and CSS, I know which low-level levers to pull to get the desired results and deliver interfaces with a high level
Product Design Director
VP of Product
Sr. Director of Product
Director of Product
