Shariq Qureshi CRM & Lifecycle Marketing Strategist who transforms customer relationships through data-driven retention strategy and personalized lifecycle management across South Asian and European markets. I own end-to-end user journeys from acquisition to re-activation, driving retention and conversion through segmentation, behavioral insights, and personalization. Leading automation and AI-driven CRM initiatives to streamline decision-making and uncover patterns that improve engagement. My approach combines rigorous A/B testing, experimentation frameworks, and cross-cultural market expertise to deliver measurable growth at scale. Core expertise: Lifecycle strategy design, loyalty program execution, personalization, segmentation, and MarTech automation using Braze, Airship, Oracle Responsys, Google Suite, and Alibaba Suite. Active Reforge community member, continuously advancing skills in growth, retention, and product strategy. Past impact includes scaling lifecycle campaigns to 20M+ users and achieving double-digit conversion and retention uplifts.
CRM & Lifecycle Marketing Manager
Business Analyst
Management Trainee - Digital Products
Trade Marketing Trainee
Teaching Assistant
Sales Intern
Planning Intern
Corporate Banking Intern
President - ROTMUN'18
Finance Intern
Bachelors, Finance
