Michelle Wu Head of Storytelling, Press, Comms @fal. Studying company lifetime narratives and playing long game strategic positioning chess.
VP, Operations
Oversaw all operations for a 30 person company while simultaneously building out a metadata engine and pursuing angel investment for a new product art/venture to subsume existing company. Ultimately decided to close down company.
Head of Content
Joined a web3 pre-seed startup to lead Marketing, Growth, Comms, and Content Design. Company ultimately pivoted to a new venture. spring.net
Head of Global Content
First content and communications hire for Customer Experience. Built out the Coinbase Help Center twice and created the first 24/7 on call crisis communications program. Created then scaled Coinbase's first localization and global content department.
