Melanie Fox

Melanie Fox leads lifecycle marketing at Dollar Shave Club, working on customer retention, segmentation and personalized email and SMS. Her work includes making subscription communications more useful as customers build routines across the brand’s grooming products.

Career

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Based in: Denver

Dollar Shave Club

Director, Lifecycle Marketing
Present
Lifecycle Marketing & Audience Strategy Manager
May 2023 — Jun 2023
Marina del Rey, California, United States
Retention Marketing & Audience Strategy Manager
Apr 2022 — May 2023
Marina del Rey, California, United States

Supertri

Jan 2021 — Apr 2022

Marketing & CRM Manager

MESP, Inc.

Marketing Manager
Nov 2017 — Jan 2021
Marketing Coordinator
Feb 2017 — Nov 2017
Marketing Intern
Sep 2016 — Nov 2016

California State University - Long Beach

Bachelor's studies in communications

Products & media

klaviyo.com

Personalizing Dollar Shave Club’s subscription lifecycle

An original case study featuring Melanie explains how the lifecycle team uses shared customer data, personalized shipment alerts and one-click add-ons after consolidating its CRM tools.

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Melanie Fox

Dollar Shave Club

Director, Lifecycle Marketing

Lifecycle Marketing & Audience Strategy Manager

Retention Marketing & Audience Strategy Manager

Supertri

MESP, Inc.

Marketing Manager

Marketing Coordinator

Marketing Intern

California State University - Long Beach

Products & media

Personalizing Dollar Shave Club’s subscription lifecycle

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