Company name
2022Founder
Mark Barbir I'm a product and engineering leader who's spent 20+ years building and scaling software companies. I co-founded ProductPlan, bootstrapping the company into a platform used by more than 30,000 product managers before its acquisition in 2022. Before that, I helped scale engineering at MINDBODY through its IPO, growing the organization from roughly 100 to 250 engineers and supporting a platform serving tens of thousands of businesses. Today, I'm the co-founder and CEO of Earmark, where we're building AI that turns conversations into completed work. I'm particularly interested in how AI is fundamentally changing software delivery. As generating code and documents becomes cheaper, I believe the bottleneck is shifting toward decisions, alignment, shared context, and verification. I write about what we're learning from product and engineering teams navigating that transition.
Co-Founder & CEO
Vice President of Product
Director of Product
Director of Product Design
Design Director
Front End Engineer