Maria Gracia

Maria Gracia leads Latin artist marketing at UnitedMasters, developing global campaigns for independent artists. She previously held marketing roles at Epic Records, Island Records, and Def Jam, including work on Muni Long’s “Hrs and Hrs” campaign.

Career

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Based in: New York City

UnitedMasters

Until Present

Head of Latin Artist Marketing

Def Jam Recordings

Jan 2022 — Dec 2023

Sr. Director of Marketing

Island Records

Mar 2021 — Jan 2022

Senior Director Of Marketing

Island Records

Oct 2018 — Jan 2022

Marketing Director

Epic Records

May 2014 — Oct 2018

Marketing Manager

Columbia Records

Feb 2014 — May 2014

Strategic Marketing Intern

Gap Inc.

Jul 2012 — May 2014

Sales Associate

ADA Music

Sep 2013 — Dec 2013

Tour Marketing Intern

Atlantic Records

May 2013 — Sep 2013

Pop/Rock Marketing Intern

Marymount Manhattan College

Bachelor's studies in marketing

Drexel University

Products & media

themmf.net

Taking FloyyMenor’s campaign from Chile to global audiences

Music Ally’s case study credits Maria as UnitedMasters’ senior artist marketing director on this campaign. It describes how the team expanded across regions and used fan-created videos to reach new audiences.

billboard.com

Beyond the Algorithm: From Viral Moment to Global Fanbase

A Billboard Latin Music Week panel on turning viral attention into a lasting global fanbase, featuring her alongside Latin music and platform leaders.

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Maria Gracia

UnitedMasters

Def Jam Recordings

Island Records

Island Records

Epic Records

Columbia Records

Gap Inc.

ADA Music

Atlantic Records

Marymount Manhattan College

Drexel University

Products & media

Taking FloyyMenor’s campaign from Chile to global audiences

Beyond the Algorithm: From Viral Moment to Global Fanbase

Curated Lists

List Inclusions