DTC Health: Unlocking Tax-Free Money To Fight Chronic Disease With Justin Mares
Mares discusses scaling Kettle & Fire, moving into wholesale, founding Truemed, wellness payment rails, and growth strategy.
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Justin Mares is an entrepreneur building companies at the intersection of health and technology. He is the co-founder and CEO of TrueMed, which helps consumers use HSA and FSA funds for eligible health purchases. He co-founded Kettle & Fire and now serves as its board chairman.
Justin Mares is an entrepreneur building companies at the intersection of health and technology. He is the co-founder and CEO of TrueMed, which helps consumers use HSA and FSA funds for eligible health purchases. He co-founded Kettle & Fire and now serves as its board chairman.
Career
Co-Founder and CEO at Truemed from 2022 to PresentLeads a platform that enables eligible health and wellness purchases using HSA and FSA funds.
Co-Founder at Kettle & Fire from 2015 to PresentCo-founded and scaled a packaged-food company focused on shelf-stable bone broth.
Venture Partner at Long Journey Ventures until PresentInvests in early-stage companies as a venture partner.