Jesse P. Cutler After 20 years building relationships across entertainment, media, food, culture, tech and consumer brands, I’m launching the next chapter: JP Cutler Media Venture Studio. We’re building a new model for creating and scaling CPG companies—one designed to move at the speed of culture. Traditional CPG often starts with a product, commits significant capital, and waits for trailing sales data to determine whether the market was there. We invert that model. We identify demand before we build. We start with culturally relevant talent and their trusted, built-in audiences, then combine proprietary talent deal flow, real-time consumer intelligence and end-to-end commercialization to determine what deserves to be built. At the center is InsightSuite™, our consumer intelligence platform designed by CPG veteran Mark Haas (CEO, Helmsman Group) analyzing 500M+ real-time consumer signals to identify unmet demand, white space and audience-product fit before significant capital is committed. Our goal isn't to put a famous name on a product. A famous name can drive the first purchase. The product has to earn the second. Our pipeline spans Michelin-starred chefs, digital creators, music icons, athle
Bachelors, Social sciences