Jonny Chan B2B Marketer, ex-Coalition, ex-Meta. Building demand gen & revenue engine -- I turn zero into scale. At ipsy, I managed paid acquisition, helping grow subscribers from 700K to 2.5M. At Coalition, the $5B cyber insurance startup, I contributed to demand gen as an individual contributor, building AI-powered outbound workflows. Before that, Meta hired me as a white-hat growth marketer to reverse-engineer how bad actors gamed growth systems. I aim that same adversarial instinct at acquisition, finding growth loops traditional teams never see.
Jonny Chan B2B Marketer, ex-Coalition, ex-Meta. Building demand gen & revenue engine -- I turn zero into scale. At ipsy, I managed paid acquisition, helping grow subscribers from 700K to 2.5M. At Coalition, the $5B cyber insurance startup, I contributed to demand gen as an individual contributor, building AI-powered outbound workflows. Before that, Meta hired me as a white-hat growth marketer to reverse-engineer how bad actors gamed growth systems. I aim that same adversarial instinct at acquisition, finding growth loops traditional teams never see.
Career
Jonny Chan studied at University of California - Los Angeles (Cognitive Science).
Growth Mentor at 港創人 Hong Kong Founders from 2020-06 to PresentMentor startup founders on GTM and Growth Marketing
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B2B Demand Gen at Coalition from 2020-02 to 2026-08Built cyber insurance demand gen from SMB to enterprise. Grew influenced pipeline $10M to $100M+
1st hire on the Growth Team responsible for demand/lead generation
Growth & Integrity Operations Lead at Meta AI from 2017-12 to 2020-01 in Menlo Park1st hire as an adversarial marketer/white-hat operator at Facebook, where I played a key role in discovering product vulnerabilities before bad actors could exploit them. Special projects including safeguarding the US midterm election
B2C Growth Marketing Manager at IPSY from 2014-08 to 2017-12Helped grow the world's largest beauty subscription service to ~3M paying subscribers. First hire growth marketer to head up the paid acquisition team. Specialized in large-scale media buying across paid social