Company Description

 

The Director of Brick & Click is the primary architect of Red Bull’s unified commerce strategy. This role is designed to bridge the gap between traditional retail execution and digital commerce. The Director will lead a high-performing team to ensure that Red Bull’s brand presence translates into seamless shopping experiences for consumers. This role will be responsible for driving revenue and market share growth across top retailers by ensuring best-in-class execution in availability, in-stocks, forecasting, profitability, product detail pages, and media.

Job Description

Integrated Channel Strategy

Develop and lead a multi-year commercial strategy that integrates physical retail distribution with digital growth levers.

Manage a dual-purpose trade and marketing budget, ensuring optimal allocation across promotions, search, and media.

Curate the appropriate channel and retailer assortment, including multipacks, flavors, and sizes, to maximize sales and profitability.

Lead the annual and monthly business planning process for brick-and-click retailers.

Retailer Partnerships and Joint Business Planning

Lead strategic negotiations with senior leadership at key retailers, including Walmart, Target, and Kroger, to secure best-in-class omnichannel programs.

Own the overarching strategy and annual negotiations for retail media network investment, ensuring Red Bull secures best-in-class status and prime digital placement.

Drive volume through strategic partnerships with delivery platforms to capture immediate-consumption sales.

Digital Shelf, Inventory, and Retail Media

Ensure Perfect Store execution online by optimizing product detail pages for maximum add-to-cart rates and search relevance.

Partner with Supply Chain to maintain a 95%+ in-stock rate for digital SKUs, recognizing that out-of-stocks are the greatest detriment to online volume.

Oversee high-impact retail media spend with a relentless focus on return on ad spend to drive volume.

Secure top-of-page placement and category captain status for high-volume keywords to intercept competitor shoppers.

Team Leadership and Cross-Functional Collaboration

Lead and mentor a team of Account Managers, coaching them to prioritize digital volume and growth in every retailer conversation.

Serve as the internal authority on digital sales data, aligning IT, Brand, and Finance teams around digital volume targets.

Manage external media and performance agencies to ensure strategies are focused and optimized for conversion.

Qualifications

EXPERIENCE, KNOWLEDGE, & EDUCATION (IF APPLICABLE) REQUIRED

8+ years eCommerce account management experience preferably with experience leading strategic planning across teams and Brick & Click

Experience in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries preferred

Strong leadership presence with excellent communication and active listening skills

Advanced strategic thinking, planning, financial management, decision-making, sales presentation, and negotiation skills

Innovative, solution-oriented mindset and ability to drive collaboration across diverse functional groups to achieve goals

Passion to contribute to the culture of Red Bull

Experience working with Digital Advertising Agencies

Advanced strategic thinking, planning, financial management, decision-making, sales presentation, & negotiation skills

Innovative, solution-oriented mindset and ability to drive collaboration across diverse functional groups to achieve goals

Self-motivated and able to work independently

Must be extremely proficient in software packages (Microsoft Excel and PowerPoint) & capable of mastering internal systems (CPM, SAP/BI)

Additional Information

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $185,500 – $204,750 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.