Example Company
Software engineer
- Location
- San Francisco
- Type
- Full time
- Compensation
- $150k-$200k
- Posted
- 2 days ago
Join a team building useful software. Work closely with engineering and design to turn new ideas into products.
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Head of Growth (Web2App & Paid Acquisition)
- Location
- London
- Compensation
- £90,000 – £120,000
- Posted
- 2MO AGO
About the role
Head of Growth (Web2App & Paid Acquisition)
We're looking for a growth leader to own how we acquire and scale.
Salary£90,000 – £120,000Equity0.5% – 1.5%LocationLondon, hybrid (3 days a week on-site)The role
You'll own our entire acquisition engine end to end, working hybrid from our London office (3 days a week on-site). This is a hands-on, data-obsessed role for someone who has personally scaled consumer apps, not just managed agencies. You'll live in the numbers (CAC, LTV, ROAS, retention) and turn spend into profitable, compounding growth.
What you'll do
- Own and scale paid acquisition across Meta, Google, TikTok and Apple Search Ads
- Build and optimize our web2app funnel: landing pages, checkout and app handoff, to lower CAC and lift conversion
- Run rapid creative testing loops and iterate on messaging, hooks and offers
- Shape our brand and positioning across every touchpoint
- Own attribution, analytics and reporting (we use PostHog, AppsFlyer and GA)
- Partner with product to close the loop between acquisition and retention
What we're looking for
- Proven track record scaling consumer or mobile app growth (bonus: kids apps)
- Deep, hands-on expertise in web2app acquisition funnels
- Mastery of paid channels: you've personally managed real budgets and hit real ROAS targets
- Strong brand and creative instincts, backed by data
- Fluency with analytics, attribution and experimentation
- AI-native: AI tools are your default way of working, and you've built your own agents and automations for creative, analysis and reporting
- Resourceful and ownership-driven: you get results without a big team or budget, and you thrive at an early-stage startup
Bonus
- Experience in EdTech, kids and family apps, or D2C subscriptions
- You've taken an app from early traction to scale
Why now
Fresh off our $3M seed, you'll join early with real ownership of the growth function and the budget to prove what works.
Apply for this roleSend your CV and a few lines on the growth you've personally driven to askie@kidsai.app.
