Example Company
Software engineer
- Location
- San Francisco
- Type
- Full time
- Compensation
- $150k-$200k
- Posted
- 2 days ago
Join a team building useful software. Work closely with engineering and design to turn new ideas into products.
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Performance Marketing Manager
- Location
- San Francisco
- Type
- Full time
- Compensation
- USD 120,000–180,000 / year
- Posted
- 3MO AGO
About the role
The Role
Parents across the US love Aristotle, and we're expanding. We need someone to own the entire top of funnel, from the first ad a parent sees to the moment they book a call. You'll manage paid acquisition across Meta, Google Search, Reddit, and X, and own our content strategy, including short-form video that speaks to parents and teens.
What you'll do
- Own performance marketing end to end: creative, campaign structure, budgets, attribution, and CAC across Meta, Google paid search, Reddit, X, and new channels as they earn their spend.
- Build and run our short-form video content engine. Make it yourself or direct creators to build a consistent pipeline.
- Ship and iterate landing pages and funnel experiments with our engineering team. We route visitors dynamically by ad and instrument everything.
- Set the testing cadence: what we launch, what we kill, and why, grounded in the numbers, not vibes.
- Turn what parents and students tell us into sharper positioning and creative.
What we're looking for
- 3+ years running paid acquisition at a consumer brand, with direct budget ownership and results you can walk us through.
- Hands-on with short-form video: you've made it, or hired and directed the people who do.
- Fluent in the full stack: pixels, conversion APIs, attribution, and landing page CRO, not just the ads manager.
- Strong creative instincts paired with analytical rigor.
- Comfortable being the entire marketing function at a small in-person team in San Francisco.
Ideal candidate
Someone who has scaled a consumer product with paid media, treats creative as the biggest lever in performance marketing, and wants to own a channel-to-conversion machine end to end rather than one slice of a big team's funnel. The goal is simple: identify what moves revenue, prioritize it, and execute fast.
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