Example Company
Software engineer
- Location
- San Francisco
- Type
- Full time
- Compensation
- $150k-$200k
- Posted
- 2 days ago
Join a team building useful software. Work closely with engineering and design to turn new ideas into products.
Loading job details
Manager - Account Based Marketing (ABM)
- Location
- Remote
- Type
- Full time
- Posted
- 13D AGO
About the role
About DataCore Software
DataCore is a global leader in software-defined storage and data infrastructure, serving more than 10,000 customers worldwide. Backed by Insight Partners and supported by a global team of 250+ employees, DataCore is entering a high-growth phase with a clear mandate to surpass $100M ARR.
Position Summary
The Manager - Account Based Marketing (ABM) makes account-based marketing a core pipeline engine for DataCore. The role runs every tier of ABM, from strategic 1:1 programs for our highest-value accounts to programmatic coverage at scale, and works target accounts side by side with sellers, sales engineers, and partners.
Reporting to the Director - Revenue Marketing, this is a remote role based in the US. The role is hands-on in 6sense, Demandbase, and Clay, with AI as a digital co-worker researching, enriching, and personalizing at a pace a small team couldn't match otherwise, and is accountable for the pipeline and revenue its accounts produce.
Key Responsibilities
Strategy & Account Selection
• Own ABM as a primary pipeline motion for DataCore, accountable for engagement, pipeline, and revenue from a defined set of target accounts
• Design and run the full ABM tiering model: strategic 1:1 programs for the highest-value accounts; 1:few clusters by segment, industry, or use case; and programmatic 1:many coverage for the remaining market
• Build and maintain the target account list and tiers with sellers and partners, using fit, intent, technographic, and timing signals such as infrastructure refresh cycles, platform migrations, and expansion triggers
• Map buying groups end to end, from IT and infrastructure leaders to architects, operations teams, and the partners who shape the decision
Account Execution with Sales & Partners
• Work accounts alongside sellers, sales engineers, and partners as a hybrid seller: join account planning, research and personalize outreach, support prospecting, and stay with priority accounts t through the opportunity
• Orchestrate multi-channel plays across paid social, programmatic display, email, direct mail, content, webinars, and seller and SDR outreach, sequenced to each account's buying stage
• Partner with resellers and systems integrators on joint account plans, co-marketing, and MDF- funded plays, with clean deal registration and partner-influenced tracking
• Own the account experience around key industry events, including pre-event targeting, meetings, executive experiences, and structured follow-up, working with field marketing
Demand Generation & Messaging
• Run demand generation programs alongside ABM, including campaigns, nurture tracks, and content that build pipeline beyond the named account list
• Know DataCore's portfolio and the problems it solves well enough that outreach holds up with technical buyers, including Pixitmedia's high-performance storage for media and entertainment workflows
• Partner with product marketing on messaging, customer proof, and account-specific content, including use cases, reference architectures, and case studies
ABM Stack & AI
• Run the ABM and data stack hands-on: build segments and audiences in 6sense, configure intent and buying-stage models, run Clay enrichment and Claygent research workflows, and keep the data flowing cleanly into Salesforce
• Use AI daily to research accounts, build personalized content and sequences, and score intent, creating reusable workflows with the GTM engineering team
Measurement & Reporting
• Work with marketing operations on routing, account scoring, and attribution, so ABM-sourced and ABM-influenced pipeline is measured accurately
• Report weekly on account engagement, buying-group coverage, pipeline created and progressed, and win rates by tier, and shift plays and spend based on what the data shows
Ideal Candidate Profile
We're looking for an ABM practitioner who works like a hybrid seller. You've run ABM across every tier, from strategic 1:1 to programmatic, you're technically deep in the ABM and data stack, and you work accounts directly alongside sellers and partners. You can hold a credible conversation with an infrastructure leader about their environment, and you measure your work by the pipeline and revenue your accounts produce.
Required Qualifications
• AI-first problem solving is the core requirement for this role: you reach for AI first, not last, to think through and solve real problems, treat AI as a digital co-worker rather than an occasional tool, and can point to how you've actually done it. This isn't optional, and it isn't just familiarity with the tools
• 5+ years in B2B ABM and demand generation, with hands-on experience running strategic 1:1, 1:few, and programmatic ABM
• Deep, hands-on technical proficiency with ABM and data platforms, including 6sense or Demandbase and Clay, from building audiences and intent models to enrichment workflows and Salesforce integration
• A track record of working accounts directly alongside sellers, with pipeline and revenue outcomes you can point to
• Strong demand generation fundamentals, including campaign design, multi-channel execution, nurture, and funnel conversion
• Experience marketing to technical buyers of infrastructure, storage, or data management technology
• Experience in a channel-led motion, working with resellers or systems integrators
• Salesforce fluency is a must
• US-based, with a global remit, comfort working across time zones, and regular travel to key industry events
• Bachelor's degree, or equivalent practical experience
Differentiating Capabilities
• Media & Entertainment experience, such as marketing to studios, broadcasters, post-production houses, or media systems integrators
• Working knowledge of media workflows and their storage requirements, such as high-throughput file storage and integration with Avid, Adobe, or DaVinci Resolve environments
• Prior experience in a sales, SDR, or solutions role, giving you a seller's instincts for account strategy and qualification
• Experience running ABM around major industry events and across multiple regions
• Hands-on experience building AI agents or automations for account research and personalization
• A working understanding of CAC and pipeline efficiency at the account and tier level
What Success Looks Like
Immediate Mandate (First 90 Days)
• Build the tiered target account list with sellers and partners, and agree coverage by tier
• Stand up the account data foundation in 6sense or Demandbase and Clay, connected to Salesforce
• Launch the first strategic 1:1 programs and a 1:few cluster, with programmatic coverage for the remaining accounts
• Agree ABM-sourced and ABM-influenced definitions and account-level reporting with marketing operations and RevOps
• Build account plans for the key industry events in the first half of 2027
6-12 Months
• ABM is a primary pipeline engine for DataCore, with account-level pipeline and revenue reported by tier and segment
• Sellers and partners treat you as part of the account team, with a joint plan in place for every strategic account
• Buying-group coverage and engagement are rising across target accounts, with clear evidence of stage progression
• AI-driven research, enrichment, and personalization are running in production, so plays scale without adding headcount
• Demand generation programs are building pipeline beyond the named account list
• Key industry events convert into measurable pipeline
Physical Demands
This role is primarily performed in an office, lab, or remote work environment and requires the ability to sit or stand for extended periods, operate standard computer and lab equipment, and communicate effectively via phone, video, and in person. Occasional travel to customer sites may be required. Reasonable accommodations will be made in accordance with the Americans with Disabilities Act (ADA) to enable individuals with disabilities to perform the essential functions of this role.
Equal Employment Opportunity
DataCore Software is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by applicable law.
Similar roles
SC Marketing and Communication Manager - (F/M/NB) (fixed-term contract)Unibail-Rodamco-Westfield
Senior Content & SEO Marketing ManagerFocus Financial Partners · Chicago
- Associate, Marketing & CommunicationsOMERS Ventures · Toronto
VP MarketingWorkBoard · Remote
Senior Revenue Marketing Manager - Mid-MarketAvalara · London
Content Marketing Manager (Intellectual Property)ProQuest, from Clarivate · London