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Content & Digital Engagement Manager, Cantor Arts Center and Anderson Collection
- Posted
- 22D AGO
About the role
Work Arrangement: Please note that this position will be based on the Stanford campus and will be considered a hybrid role with a minimum of 3 days per week on campus. This position will work extended or non-standard hours, weekends and holidays based on business needs.
Budgeted Salary: The expected pay range for this position is $74,703–$96,000 per annum.
To be considered, applications should include:
- Cover Letter
- Resume
- Samples of work you completed for a previous or current employer:
- Example of an e-newsletter or similar medium- to long-form content
- Example of a social media campaign, with optional brief description (3 to 5 bullet point, max) of strategies driving the campaign and results generated by the campaign
*These examples can also be provided as part of a larger portfolio
Stanford University is one of the world’s premier academic and research institutions, devoting tremendous intellectual and physical resources toward the betterment of humanity. As a major Silicon Valley employer, Stanford seeks people committed to excellence and to improving our world. In turn, the university is committed to supporting its employees as they develop their careers and enrich their lives. We believe Stanford’s future success will be shaped by the diverse perspectives, unique experiences, and inclusive culture of its community.
Serving the Stanford University campus, the Bay Area community, and visitors from around the world, the Cantor Arts Center and the Anderson Collection provide outstanding experiences for visitors of all ages. The Cantor’s encyclopedic collection spans 5,000 years and includes more than 40,000 works of art from around the globe. An established resource for teaching and research on campus, the Cantor offers free admission and programs year-round and it is consistently one of the most visited university museums in the U.S. Just a few steps away is the Anderson Collection, which since its opening in 2014 has become a home to thousands of students, faculty, staff, and community members who find inspiration and respite in its galleries. Built on generosity and a culture of invitation, it is a place that invites anyone to have a personal experience with 20th and 21st century American art from icons including Richard Diebenkorn, Helen Frankenthaler, Agnes Martin, Jackson Pollock, Martin Puryear, Mark Rothko, and Mary Weatherford, while special exhibitions feature new works by artists whose practices address significant issues of our time. It is an exciting time to join both museums. Join us as we build capacity to achieve the museums’ goals within an equitable, collaborative, and creative work environment.
In another era, you might have found your calling as a writer or editor. But you're also drawn to the challenge of reaching audiences through today's digital landscape: the analytics, the platforms, and the strategy behind what makes people read, click, and stay engaged. If this sounds like you, we might have the perfect position for you!
Reporting to the Director of Marketing, Communications, and Strategic Partnerships for the Cantor and the Anderson, the Content & Digital Engagement Manager will bring a thoughtful, creative, strategic, and nuanced approach to creating and distributing, as well as measuring the effectiveness of, content for both the Cantor Arts Center and the Anderson Collection. Exceptional writing, editing, storytelling, and digital production skills, along with extremely strong detail orientation, are essential to success in this role, as is experience substantially growing digital channel followership and engagement through both organic and paid tactics. The right person for this role will be an intellectually curious, creative, and enthusiastic team player who understands their role as part of a larger holistic marketing and communications effort to shape the brand and audience experiences of the museums collectively and as individual entities.
Key Responsibilities:
- Content Management and Scheduling
- With the guidance and under the direction of the department head, create, manage, and continuously update comprehensive digital editorial calendars for both the Cantor and the Anderson. This includes maintaining evolving brand standards through the institutions’ shared and distinctive voices.
- Create editorial calendars that include, at minimum, the following: website homepage updates; organic and paid social media posts; e-newsletters; other forms of digital marketing; and our member magazine. Key editorial pillars include awareness of and engagement with both museums through promotion of collections, exhibitions, academic programs, and public programs to the campus community and the public.
- Ensure that high quality images, video, and written background information are secured from a variety of sources for content creation purposes, and stored/organized in a manner that they can be easily accessed by marketing and communications colleagues.
- Content Creation and Distribution
- In collaboration with supervisor and other colleagues across a variety of departments (curatorial, academic and public programs, development, etc.), agree upon visual and copy content to use for specific digital engagement endeavors that will help unify and create cohesion across all audience journey touchpoints
- Utilize brand standards when determining imagery, copy, and tone
- Collaborate with graphic designer and/or videographer as appropriate to develop deliverables
- Assemble, create, and edit assets (copy, visuals, and video) into final creative deliverables and post/distribute those deliverables via a variety of channels–social media platforms, e-news, website, member magazine, traditional and digital advertising, print collateral, and more
- Create “social media toolkits” for staff and other museum ambassadors, facilitating turnkey ambassadorship.
- Work with staff across multiple departments to participate in social and other digital marketing initiatives as appropriate (e.g. “staff pick” reels, videos interviewing curators and other staff, etc.)
- Directly or through a consultant, manage digital ad buys and placements for paid social (Meta Business Suite and other social platforms) and beyond (Google ads, individual digital properties, etc)
- Plan social media influencer visits/events when appropriate
- Facilitate press visits/interviews as needed
- Process all invoices and credit card charges related to management of paid marketing efforts
- Research, Measurement, and Iteration
- Create dashboard and report on metrics, insights, and action steps on at least a monthly basis, showing changes year over year
- Iterate editorial calendar, digital content, channels, and budgets based on above insights
- Keep up-to-date on constantly changing world of digital marketing and social media — in general and for museums specifically — and apply findings as appropriate to content for the Cantor and Anderson
- Engage with audience comments on social media and review sites as appropriate.
- Update digital content based on social listening efforts as appropriate.
- Potential supervision of interns and/or student workers.
- Other duties as assigned
In addition to the below minimum qualifications, preferred qualifications include:
- 5+ years of experience in digital communications, marketing, or content strategy for a major museum, art gallery, or cultural center with museum loans.
- Exceptional writing, editing, proofreading, and storytelling skills — with extremely strong attention to detail
- Experience managing social media channels (paid and organic) and collaborating with media or influencer agencies
- Deep knowledge of current digital trends, including influencer marketing, social-first storytelling, and audience engagement strategies
- Demonstrated creativity in developing multi-channel content that builds brand and community
- Familiarity with web content management systems and performance analytics
- Ability to work independently to meet expected deadlines and schedules
- Experience with managing projects
- Familiar with market research and data analysis
- Creative problem solving
- Excellent oral and written skills
- Experience with video editing and short-form content production (e.g., Reels, YouTube Shorts)
- Passion for the visual arts
Core Duties:
Execute marketing strategies to meet business objectives.
Implement marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
Write, edit and schedule select marketing communications which adhere to communications and brand strategy for a variety of channels (i.e., web, print, email, online).
Manage the design and production of select marketing materials.
Conduct competitive benchmarking and analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
Assess market opportunities and research market trends.
May plan and execute events to support marketing objectives.
Monitor and oversee product/program budgets to meet program goals.
Coordinate vendor estimates and invoice processing.
Minimum Education and Experience:
Bachelor’s degree and two years of relevant experience; or a combination of education and relevant experience.
Knowledge, Skills and Abilities:
Previous experience in product, program and/or services marketing.
Ability to work independently to meet expected deadlines and schedules.
Experience with managing projects.
Knowledge of marketing across channels including digital and print.
Familiar with market research and data analysis.
Creative problem solver.
Excellent oral and written skills.
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