SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody.

At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers.

As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets.

As Store Leader, you will be responsible for leading one of our highest-volume UK locations at Westfield London. This role is ideal for an experienced retail leader who thrives in a fast-paced shopping centre environment, understands the unique demands of high footfall trading, and has a passion for developing teams while delivering exceptional customer experiences. 

You will lead from the front, building a high-performing team, driving commercial results, and ensuring operational excellence across every aspect of the business. Working closely with regional leadership and cross-functional partners, you will bring the SKIMS brand to life through exceptional service, strong commercial acumen, and inspirational leadership.  Responsibilities 

Leadership & People 

• Lead, inspire and develop a high-performing management and store team. 
• Recruit, coach and retain exceptional talent while building a strong succession pipeline. 
• Foster a culture of accountability, collaboration and continuous development. 
• Lead performance management, coaching and recognition to drive engagement and results. 
• Champion the SKIMS values and create an inclusive, customer-first culture. 

Customer Experience 

• Deliver an elevated, personalised customer experience that reflects the SKIMS brand. 
• Lead from the sales floor, coaching the team in real time to maximise service and conversion. 
• Build a team of knowledgeable product experts who confidently educate and engage customers. 
• Monitor customer feedback, NPS and service metrics to continually improve the customer journey. 

Commercial & Operational Excellence 

• Drive sales performance through strong commercial leadership and effective floor management. 
• Own key business metrics including sales, payroll, productivity, inventory, shrink and labour. 
• Analyse business trends and adjust trading strategies to maximise opportunities. 
• Ensure exceptional standards of merchandising, replenishment and visual presentation. 
• Maintain operational excellence across scheduling, stock management, compliance and store processes. 

Shopping Centre Leadership 

• Demonstrate experience successfully leading within a high-volume shopping centre environment where customer traffic, peak trading periods and operational complexity require strong leadership and agility. 
• Partner effectively with Westfield management, centre operations and neighbouring retailers when required. 
• Lead the business through key trading events including weekends, holidays, promotional periods and seasonal peaks while maintaining exceptional service standards. 
• Understand the importance of conversion, traffic, clienteling and repeat business within a premium shopping centre environment. 

Cross Functional Partnership 

• Collaborate with Retail Operations, Visual Merchandising, HR, Planning and regional leadership. 
• Provide feedback on customer trends, product opportunities and operational improvements. 
• Support new initiatives and continuously seek opportunities to improve performance. 

• 5+ years of retail leadership experience managing high-volume stores. 
• Previous experience leading within a premium shopping centre environment (Westfield or comparable destination preferred). 
• Proven ability to lead, coach and develop high-performing teams. 
• Strong commercial acumen with experience managing sales, payroll, labour and operational KPIs. 
• Experience delivering exceptional customer service within a premium or luxury retail environment. 
• Strong organisational skills with excellent attention to detail. 
• Passion for product, styling and visual merchandising. 
• Excellent communication and relationship-building skills. 
• Adaptable, solutions-oriented and comfortable working in a fast-paced, growing business. 
• Flexible to work evenings, weekends, bank holidays and peak trading periods. 

What We're Looking For 

We're looking for a hands-on retail leader who enjoys being on the shop floor, coaching teams, engaging with customers and driving commercial success. You'll thrive in a fast-paced shopping centre environment, lead with energy and accountability, and be passionate about creating an exceptional customer experience that reflects the SKIMS brand.