Your responsibilities
Wholesale distribution moves the global economy - and it’s one of the last big industries software forgot. Plato is changing that. We’re the AI sales platform for wholesale distribution, and we’re building the sales team that takes us across Europe.
You’ll sell to owners and managing directors of distributors in HVAC, electrical, construction materials and technical wholesale. They built their companies over generations and have never bought AI software before. Nobody is waiting for you with a budget line. You show them what’s possible, using their own data.
In this role you will:
- Own the full sales cycle - from first call to signed multi-year contract
- Build your own pipeline through outbound, LinkedIn, events and trade fairs
- Sit across the table from owners and executives, run sharp discovery and build business cases they can’t ignore
- Turn pilots into long-term partnerships together with customer success and product
- Write the playbook: test ICPs, messaging and new verticals, and help open new markets across Europe
Your qualifications
We hire for drive, not just years on a CV. There are two ways in:
→ Experienced AE – 3+ years in B2B SaaS sales, ideally as a closing AE or in a hybrid growth role. You’ve consistently exceeded quota, sold into mid-market or enterprise with non-transactional cycles, and built your own pipeline through structured outbound and experimentation.
→ Rising talent – You’re early in your sales career, whether as an SDR/BDR, in consulting or after growing up in a family business. You want to become a top AE fast, and we’ll get you there.
Either way, you:
- Speak German at native level (non-negotiable) and fluent English
- Communicate with confidence and can present value to C-level leaders and business owners
- Know your way around CRM systems, outreach tooling and AI-enabled workflows – or pick them up fast
- Have an entrepreneurial mindset: you take ownership, thrive in ambiguity and drive initiatives end-to-end
- Are curious about AI and how businesses actually make money
Bonus: experience in wholesale, ERP or industrial sales.
Why us?
- Real ownership. You own your pipeline from first call to close and help shape how Plato sells as we expand across Europe.
- A direct line to the founders. You work with our CEO on how we sell – from ICP and messaging to opening new markets.
- Proof, not pitch. You sell a product that already delivers: up to 33% more revenue at Gerhard Mann, 6 hours saved per employee every week at Holtzmann & Sohn, €117 million in untapped potential at Meesenburg.
- Backed by the best. Europe’s largest funding round in technical and industrial wholesale, led by Atomico with Cherry Ventures, plus angels from Personio, Celonis, Workday and NVIDIA.
- Grow faster than anywhere else. Early AEs set the bar for everyone who follows, with room to grow into leadership and new markets as the team scales.
- Top-of-market compensation, plus meaningful equity.
- Great team, great perks. Weekly team lunches, dinner on us when we work late, a sports membership and regular team events.