International Card Services (ICS) brings together our International Consumer and Small & Medium Size Enterprises (SME) issuing activities, as well as our Commercial Large Market sales and account development teams. ICS issues Cards in 27 countries, and is responsible for two Joint Ventures covering around a dozen countries. The leaders in these countries are empowered to make decisions at a local level, in partnership with other local business leaders. Local teams are supported by two cross-market teams – the Centre of Excellence, and Risk & Control Management.

Role Overview

The Senior Marketing Executive, Platinum & Charge Products, plays a key role in driving marketing, partnership and customer engagement initiatives for the Platinum portfolio.

The role is responsible for the end-to-end delivery of marketing campaigns and strategic initiatives, working independently across multiple internal and external stakeholders. Beyond campaign communications and execution, the role requires strong ownership of partner relationships, premium customer experiences and portfolio initiatives, while effectively navigating internal governance, Risk and Control requirements.

The successful candidate will be a proactive and commercially minded marketer who is comfortable managing multiple workstreams, influencing stakeholders and taking initiatives from concept through to execution.

• Bachelor’s degree in Marketing, Business Administration, Communications or a related discipline
• 3–4 years of relevant experience in marketing, campaign management, customer engagement, partnerships or a related field. Experience in financial services, or in an agency supporting financial institutions, would be an advantage
• Proven project and stakeholder management capabilities, with the ability to manage multiple priorities and work effectively across cross-functional teams
• Hands-on experience developing marketing communications, managing agencies or external partners, and delivering campaigns, events or customer engagement initiatives
• Excellent written and spoken English and Chinese, with keen attention to detail and sound commercial awareness
• Ability to work independently, exercise good judgement and take ownership of initiatives in a dynamic, fast-paced environment

• Manage the end-to-end planning and execution of integrated marketing campaigns, Cardmember engagement initiatives and portfolio programs to support business and customer objectives
• Manage and collaborate with external partners, agencies and vendors to deliver marketing campaigns, customer offers, premium events and Cardmember experiences
• Develop and oversee customer communications across multiple channels, ensuring messaging is compelling, consistent with brand standards and aligned with business and compliance requirements
• Partner with cross-functional stakeholders to drive portfolio initiatives, manage project timelines and navigate Risk & Control and governance processes
• Monitor and evaluate campaign, partnership and event performance, translating results and learnings into recommendations to improve marketing effectiveness and Cardmember engagement