Essential Functions & Responsibilities:
- Provides local level requirements to database marketing services team to drive projects through Marketing Database and CRM Requirements, Client Contact and Data Quality Requirements & Issues, Local level Production Modeling Requirements and Performance Metric Requirements (i.e. Database Marketing Tachometer
- Works with clients to understand and define data strategy needs, project scope for marketing campaigns or programs, and to determine measurements for the campaigns
- Develop a communication plan to ensure Demand Program teams understand and are continuously aware of the progress and contribution of database marketing
- Provide database marketing consulting and leadership to peers and clients to increase the impact and contribution of database marketing
- Understands business and campaign objectives, develops trusted advisor relationships with extended team and clients
- Understand and integrate disparate data sources into coherent views to provide customer-centric analyses and enable data-driven marketing program design
- Develop staffing, plans, motivational programs and invented plans to ensure key department metrics are met
- Estimates counts and costs.
- Conduct monthly reviews of department budget to ensure goals are being met
- Research information beyond existing procedures as required to meet customer needs
- Actively promote teamwork and information sharing corresponds
- Generate a utilizes formal and formal network contacts to improve collaboration among teams
- Clarify share’s best methods for performing teamwork across organizational boundaries
Overview of Job Responsibilities
Client Relationship Management
- Learn and understand our clients’ business problems and organizational goals
- Understand clients’ priorities and anticipate what’s next
- Clarify value of work delivered to and for our clients
- Manage expectations, inform client of changes to agreed upon plans, and follow-up on action items
Account Management
- Organize team assignments and ensure proper resources to meet both the client and Harte Hanks’ non-financial and financial expectations
- Establish strategic plans and analytics, define clear KPIs and metrics, and initiate and manage projects to deliver on client needs with clear timelines, accountabilities, and measures of success
- Lead client Outlook & Business Reviews with a deep understanding of the operations and client deliverables, including key insights and analysis
- Design account / operational processes that deliver on efficiency and customer experience
Operations Management
- Interpret performance data and analytics and identify opportunities to drive continuous improvement across all key performance drivers
- Conduct audits of controls and performance
- Ensure successful execution of account / operational processes
Leadership
- Create development plans and manage performance, as well as coach leaders within the organization
- Establish and communicate clear vision, goals, and objectives
- Inform senior leaders on concerns and performance issues requiring support
- Design & implement programs to recognize, motivate, and engage associates
- Grow and maintain an external presence and network
Qualifications, Knowledge, and Skills
- Bachelor’s degree or 5+ years of operations, client service or account management experience in an Inside Sales / Demand Gen organization
- Strong work ethic with a team player mentality
- Ability to manage multiple projects in a fast-paced environment
- Attitude and the aptitude to learn quickly
- Solutions-oriented; always has solutions in mind when managing up
- Ability to travel up to 25% of the time
Technical Skills
- Strong organizational; project management; communication and presentation skills
- Impeccable written and verbal communication skills
- Proficient in Word, Excel, PowerPoint
- Proven financial acumen and the ability to deliver on financial goals
- Project Management Professional (PMP) certification (preferred)
Organizational and Leadership Skills
- 3-5 years of experience directly managing teams
- Ability to understand and translate client objectives into organizational, team, and individual goals
- Ability to manage and analyze individual and team performance
- Superior coaching and communication skills to lead direct reports and engage peers
- Strong relationship building skills
In alignment with our core values to be inclusive and meaningful change for the better of our team, Harte Hanks is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer.