Product Owner
Location:
Ho Chi Minh
Expired date:
31/12/2026
Team:
Product Development
ABOUT URBOX
UrBox is Vietnam’s leading digital gifting & loyalty platform that enables businesses to integrate their reward & loyalty programs with an ever-growing network of more than 350 brands & 20,000 accepted online and offline stores in Vietnam.
UrBox has the widest network of clients in loyalty in Vietnam and provides loyalty & reward solutions to many big organizations in the aviation, banking, FMCG, Insurance, Real Estate industries and more.
KEY RESPONSIBILITIES:
1. Product Development for the UrBox App
- Participate in the development and optimization of app features (earning/burning, offer browsing, gamification, personalization…).
- Build user flows, wireframes, and write PRDs, user stories, and acceptance criteria.
- Work with Product Designer, Tech, and QC to deliver features from ideation → development → release.
- Track post-release performance: conversion, crash rate, retention, funnel metrics.
2. CRM & Loyalty Platform Development
- Contribute to building the CRM system for End Users, Clients, and Merchants.
- Analyze business requirements and design flows for CRM engines: Segmentation, Event, Offer, Reward, Notification, Personalization.
- Build automation rules and lifecycle journeys to support user growth and engagement.
3. Data Analysis & Product Insights
- Analyze user behavior and feature performance through GA4, BigQuery, Appsflyer, and internal dashboards.
- Build and maintain tracking plans, collaborating with Data/Tech to ensure event quality.
- Conduct A/B testing, cohort analysis, and retention analysis to guide product decisions.
- Support KPI definition for product features using AARRR or North Star Framework.
4. Requirement Management & Cross-functional Collaboration
- Coordinate with Tech, UI/UX, Marketing, Client Team, and Merchant Team to gather and validate requirements.
- Manage product backlog, participate in sprint planning, grooming, and review sessions.
- Prepare release notes, support internal training, and ensure smooth feature adoption.
REQUIREMENTS:
Experience
- 3 years of experience as a Product Owner, Business Analyst, or Data/Product Analyst.
- Experience in Mobile App, Loyalty, CRM, Martech, or E-commerce is a strong advantage.
Technical Skills
- Solid understanding of product development processes, Agile/Scrum, backlog management.
- Strong analytical capability with SQL (BigQuery), GA4, Firebase, PowerBI
- Ability to write structured, clear, and logical product documentation.
- Familiar with funnel analysis, retention metrics, segmentation, and lifecycle marketing.
Personal Qualities
- Data-driven mindset, proactive, and highly accountable.
- Strong communication skills and the ability to work cross-functionally.
- Product-thinking: user-centric, problem-solving, and business-oriented.
Benefits
WHAT URBOX OFFER YOU
Attractive Benefit Package and Comprehensive Development
EMPLOYEE CARE & BENEFIT
- 12 days of annual leave and 1 day off for birthday
- Premium Health Insurance and annual Health Check-up
- Gift voucher monthly
- Have fun with many company activities throughout the year such as Sport clubs, Team building, Year End Party, Woman’s Day, Noel, Tet Holidays,...
DEVELOPMENT OPPORTUNITIES
UrBox offers professional training courses to help employees develop their expertise and gain the opportunity to work and learn from experienced and dedicated leaders
RECOGNITION AND REWARDS
- UrBox takes pride in a fair and transparent performance evaluation and reward system to recognize employees’ contribution
- Year-end performance bonus and Sales commission
Hiring process
1
Submit Your Resume
2
Applicant screening
3
1st Interview with Line Manager
4
2nd Interview with Head of Department
5
Offering
6
Onboarding