Position Summary
The Specialist, Marketing Communications supports the development and execution of communications initiatives that strengthen employee engagement, enhance brand visibility, and promote awareness of BioTissue's mission and impact. Reporting to the Director, Consumer & Strategic Marketing, this role contributes to internal communications, executive communications, public relations, and social media activities through content creation, communication planning, and cross-functional collaboration.
The ideal candidate is an early-career communications professional with strong writing skills, creativity, attention to detail, and a passion for storytelling across multiple audiences and channels.
Essential Duties & Responsibilities
- Execute multi-faceted communication plans with a focus on driving consistent messaging across multiple internal communications channels.
- Partner with stakeholders across the organization to gather information and develop communication materials.
- Align internal communications, timing, and content with external communications where appropriate by creating strong relationships with internal and external partners.
- Leverage feedback from internal partners to inform potential changes in strategy.
- Social Media Support: Assist in managing the social media content for Sharing Miracles and leveraging that content for patient advocacy group messaging.
- Content Development: Support the creation of press releases, media pitches, company announcements, executive communications, and patient success stories that highlight product innovation and clinical impact.
- PR Campaign Execution: Coordinate public relations initiatives surrounding product launches, clinical milestones, industry conferences, and company announcements to generate positive media exposure.
- Digital Communications: Collaborate with marketing to amplify earned media coverage, physician testimonials, and company news across digital channels while ensuring brand consistency.
- Media Monitoring & Performance Tracking: Track media mentions, competitor coverage, industry trends, and PR campaign performance while ensuring external communications align with company messaging.
- Internal Communications: Support the planning and execution of employee communications that inform, engage, and connect employees to company priorities, initiatives, and culture.
- Draft content for internal communication channels, including emails, newsletters, intranet articles, leadership updates, and employee announcements.
- Assist with communication efforts supporting company meetings, employee events, and organizational initiatives.
- Manage the intranet platform to ensure strong employee engagement and readership.
- Executive Communications: Support the development of executive communications, including talking points, presentations, announcements, and leadership updates.
- Assist in preparing communication materials for town halls, leadership meetings, and employee forums.
- Conduct research and gather background information to support executive messaging and communication needs.
Skills & Abilities
Essential Duty Definition:
- Demonstrated ability to successfully develop and execute an effective communications strategy.
- Excellent written and verbal communication skills.
- Ability to understand, interpret and act on information promptly and effectively.
- Self-driven, motivated to help, and able to perform with minimal supervision in a team environment.
- Strong organizational skills with ability to prioritize and work on multiple projects at a time.
- Open and receptive to feedback aimed at improving performance.
- Positive, professional, determined, calm and focused when faced with challenging situations.
Position Expertise/Qualifications
- Bachelor’s degree in Business, Marketing, Communications, Journalism, or a related field.
- Minimum 1-2 years of experience in a Marketing or Communications role; preferred experience developing and executing communications.
- Proficiency with Microsoft Office Suite and Adobe Professional.
- Ability to travel to meet business needs.
- Strong executive presence with the ability to communicate at all levels.
- Proven project management skills with ability to multitask without sacrificing detail.
- Effective prioritization and decision-making skills.
- Solution-oriented problem solver.
Physical Requirements
- Sedentary work that generally requires sitting and/or standing