We're not here to add to the noise. We're here to cut through it- with AI that actually works for marketers.   From AI-powered content creation to world-class CMS and the industry's most trusted experimentation platform, Optimizely is the tool modern marketers actually want to use. AI-Ready. Set. Go.   10,000+ brands including H&M, PayPal, and Zoom already get it. So do Gartner, Forrester, and IDC, who consistently recognize us as leaders in MarTech.   But here's the thing about building great products: it takes great people. Our 1,600+ Optimizers across 12 global offices are curious, collaborative, and refreshingly human. We don't do corporate speak. We do real conversations, big ideas, and genuinely care for the work we make together.   If you want to be part of a team that's shaping the future of marketing technology — and actually enjoys doing it — you're in the right place. Find us on Instagram: @optimizely

 

Introduction

Optimizely is seeking an Associate Customer Journey Marketing Manager to join our Customer Journey team in Dhaka. 

This role is ideal for a marketing professional with 3–5 years’ experience who combines strong campaign execution and copywriting skills with an interest in customer experience, lifecycle marketing and digital engagement. 

You will help create and deliver personalised customer journeys across channels including email and in-app messaging. Working closely with Customer Success, Marketing, Product, Operations and other cross-functional teams, you will translate customer needs and business priorities into targeted communications that guide customers through key moments in their lifecycle. 

Your work will contribute directly to increasing product adoption, accelerating customer value, strengthening retention and creating opportunities for advocacy and growth. 

Working Hours: Monday to Friday (2 PM to 10 PM), Hybrid

Job Responsibilities

-Support the planning, build and delivery of customer lifecycle campaigns across email, in-app and other digital channels

-Translate customer journey designs and business requirements into clear, targeted and actionable communications

-Create and refine compelling customer-facing copy that simplifies complex information and aligns with Optimizely’s brand, tone of voice and messaging standards

-Partner with Customer Journey colleagues and operational teams to build, test, quality-assure and launch campaigns and automated journeys

-Deliver communications triggered by customer lifecycle stages, milestones, product usage, behaviours and identified needs

-Collaborate with Customer Success, Marketing, Product, Product Marketing, Operations, Education and other teams to coordinate a consistent customer experience

-Apply audience segmentation and personalisation to ensure customers receive relevant guidance at the right time and through the right channel

-Monitor campaign performance using measures such as delivery, engagement, conversion, product adoption and progression through the customer journey

-Use performance data, customer feedback and experimentation to recommend and implement improvements

-Maintain accurate campaign plans, documentation, reporting and delivery schedules

-Support the development of reusable templates, standards and processes that improve the quality, consistency and speed of campaign delivery

-Explore opportunities to use AI and automation responsibly to improve content creation, personalisation, operational efficiency and customer engagement

Knowledge and Experience

-3 to 5 years of relevant marketing experience, ideally in lifecycle marketing, customer marketing, CRM, digital engagement or B2B SaaS

-Strong copywriting, editing and communication skills, with the ability to turn complex product or business information into clear and engaging customer communications

-Experience planning and executing email, lifecycle or digital customer campaigns

-Familiarity with email marketing, CRM or marketing automation platforms

-An understanding of audience segmentation, personalisation, campaign testing and performance measurement

-Experience using AI-enabled tools to support activities such as content creation, campaign development, personalization, analysis or workflow efficiency, with an understanding of the importance of accuracy, brand consistency and responsible use

-Confidence working cross-functionally with multiple teams and stakeholders

-Strong organisational and project-management skills, with the ability to manage multiple campaigns and priorities simultaneously

-Excellent attention to detail and a commitment to delivering accurate, high-quality work

-A proactive, curious and customer-focused mindset, with a willingness to test, learn and continuously improve

Desirable Experience

-Experience working with in-app engagement or digital adoption platforms

-Experience using behavioural or product-usage data to target customer communications

-Knowledge of customer lifecycle stages such as onboarding, adoption, value realisation, renewal, expansion and advocacy

-Experience working in an international or matrixed organisation

Education

Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

Competencies

Developing PlansDisplaying CreativityDriving for ResultsDriving Projects to CompletionThinking Globally

Our culture is the most important thing we offer. We continuously aim to provide a high-growth space, both virtually and in person, where you can do your best work and, in the process, unlock your boundless potential. Our new, cutting-edge office space in Dhaka is a testament to our dedication to enhancing your work experience. This state-of-the-art workspace features open workstations, a fully equipped kitchen, a nap room for relaxation, a tranquil zen garden, and an entertaining area, all designed to provide you with the ideal environment to thrive and grow.  As part of our commitment to you, here are other benefits and perks you can expect: 

• Best-in-class compensation plans 
• Two annual festival bonuses 
• Recognition and rewards programs 
• Paid Maternity (4 months) & Paternity Leave (12 weeks) 
• Flexible vacations days and working hours 
• Provident Fund
• Annual Work/Service Anniversary Leave 
• Comprehensive medical & life insurance for you and your dependants
• Volunteering opportunities to make a difference 
• Chance to work alongside our incredible global team 
• Monthly and quarterly regional and global team-building events 
• Communal transport facilities inside Dhaka to and from the office 
• Free catered lunch every day  
• An agile performance review process that encourages ongoing transparency between managers and direct reports 
• Enablement program and soft skill training to support internal career growth and development   

At Optimizely, our standardized language is English, and it is crucial to have good English communication skills to be successful in your global role. All our external and cross-location communication is done in US English (en-us), but internally you can speak in whichever native language you most identify with.

Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.