Example Company
Software engineer
- Location
- San Francisco
- Type
- Full time
- Compensation
- $150k-$200k
- Posted
- 2 days ago
Join a team building useful software. Work closely with engineering and design to turn new ideas into products.
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Marketing
- Location
- San Francisco
- Type
- Full time
- Posted
- 2D AGO
About the role
About Alta
Alta is building global infrastructure for tokenized financial products. On Alta, institutional-grade tokenized bank deposits, money markets, T-bills, equities, and stablecoin payments settle instantly, with compliance executed provably and privately as part of on-chain settlement.
Alta is built to be massively scalable, provably compliant, and cryptographically private. It natively supports agentic payments and connects to a global network of local payment rails.
Our mission is to build the financial rails the world needs.
The role
You are the person who grows demand for Alta’s products, creates qualified opportunities, and helps turn those opportunities into live, growing customer business. You’ll own go-to-market and growth marketing across our products, connecting customer acquisition, partner distribution, product launches, and activation to revenue and gross profit.
Reporting to the President, you’ll build and execute the marketing plan with the commercial team and product leads, run campaigns yourself, and use evidence to decide where to invest. You’ll also own brand and communications as part of this remit, ensuring Alta’s public story supports customer acquisition, institutional credibility, and commercial growth.
What you’ll do
Build the commercial marketing plan with the President: priority segments and accounts, buyer needs, offers, channels, budgets, and measurable pipeline and customer-acquisition targets.
Research purchase triggers, buying committees, competitors, and switching barriers with the commercial team and product leads; turn that evidence into propositions and campaigns that give customers a reason to act.
Generate qualified opportunities through named-account campaigns, partner distribution, co-marketing, events, referrals, content, and paid acquisition where the economics support it.
Own commercial launch plans, including the target audience, offer, distribution, demand capture, sales follow-up, and the path from initial interest to live customer usage.
Improve conversion across the customer journey, from website and campaign response to qualified meeting, product evaluation, signed agreement, and activation, with clear handoffs to the commercial team and product teams.
Equip the commercial team to progress and win opportunities through demos, case studies, competitive material, business cases, and clear explanations of Alta’s commercial advantage.
Build lifecycle and expansion campaigns with product and the commercial team to turn new integrations into recurring usage, introduce additional products, and grow customer value; develop developer and agent-builder activation with the Agentic Lead and developer relations.
Own marketing measurement and budget allocation: track sourced and influenced pipeline, opportunity quality, conversion, sales-cycle progression, acquisition costs, activated customers, and resulting gross profit with Finance, without double-counting impact.
Manage campaigns, CRM and marketing automation, agencies, and contractors; test channels and offers, stop underperforming activity, and scale what produces commercial results.
Develop Alta’s corporate narrative, messaging, and brand with the CEO & President, and translate them into consistent public communications and practical guidance for the company.
Own corporate content, executive communications, media relations, and speaking opportunities.
Coordinate communications on sensitive issues with the CEO, President, Legal, and relevant operational owners, keeping claims and updates accurate.
What you’ll bring
Substantial B2B marketing experience, typically 8+ years, with hands-on ownership of demand generation, GTM, or growth for a technology or financial services business.
A measurable record of generating qualified pipeline and helping convert it into customers, revenue, and sustained product usage.
Practical experience across enterprise acquisition, named-account campaigns, partner marketing, and sales enablement, including knowing which channels fit different buying processes.
Strong commercial and analytical judgment: you can assess funnel performance, acquisition economics, and campaign returns, and explain where the next dollar should go.
Product-marketing ability and clear writing: you can turn technical capabilities into buyer propositions, offers, and materials that help win business.
Experience building effective handoffs with sales, partnerships, and product teams, supported by reliable CRM and marketing reporting.
The ability to own brand and communications within a commercial marketing remit, work with executives, and direct specialists while remaining accountable for delivery.
Nice to have
Fintech, payments, financial infrastructure, or embedded-finance experience.
Experience growing adoption through institutional distribution partners or developer ecosystems.
Experience with lifecycle marketing, account expansion, or self-serve product activation.
Experience leading company announcements, executive communications, or media programs.
Why Alta?
Define the category: Prove real, repeatable, scaled utility in blockchain finance by co-building the infrastructure for tokenized assets.
Strong foundation: Join a well-resourced company with early traction and global distribution.
Founding-level impact: Own a mandate that shapes the company, with a competitive base salary and substantial equity upside.
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