Company Description

Are you ready to accelerate your career and embark on an exciting journey with the Red Bull Graduate Program in Germany?

Then this is your chance!

Join us for our 18 months Graduate Program starting in July 2027.

You'll get the chance to work with our highly professional teams and show us your capabilities. Your delivery and contribution during the program will shape the scope of your future at Red Bull.

Realize your talent! 

 

The Strategy & Insights team acts as a strategic partner to our commercial business, providing data- and insight-driven recommendations that enable better decisions and unleash sustainable growth across Red Bull Germany.

Work on real business questions, analyze market performance, support shopper research, identify growth opportunities and help evaluate new products and portfolio innovations. Learn how to turn complex findings into clear strategic recommendations. Contribute to Red Bull’s data & analytics AI transformation, leveraging analytics, automation and AI to generate impactful insights. Through selected rotations across Sales and Marketing, you will broaden your perspective, gain hands-on experience and build a holistic understanding of commercial strategy, shopper insights, advanced analytics and AI-driven ways of working.

Job Description

COMMERCIAL AI & DATA STRATEGY

Contribute to improving data-driven ways of working across our Off-Premise business, gaining hands-on experience across data management, advanced analytics and Agentic AI.

Shape the future data and analytics world of Red Bull by supporting selected data, advanced analytics and AI initiatives focused on process automation, self-service analytics, visualized dashboard solutions (e.g. Power BI) and AI applications to drive better decision-making, productivity and execution.

Take ownership of selected data and analytics projects, working closely with local stakeholders and our global HQ teams to understand business challenges and translate them into practical data, analytics and AI solutions.

 

COMMERCIAL & SHOPPER INSIGHTS

Support and further develop recurring market, competitor and commercial performance reporting that enables sales, marketing and leadership teams to understand market dynamics, evaluate business performance and identify opportunities for future growth.

Analyze market and shopper data to uncover relevant trends, opportunities and risks and turn complex information into clear, actionable insights that shape commercial and strategic decisions.

Contribute to shopper research projects, from developing research briefs with internal stakeholders and coordinating external agencies through to analyzing results and deriving business implications.

Bring insights into life through concrete recommendations and structured, visually engaging presentations for sales, marketing and leadership teams.

 

PRODUCT & PORTFOLIO INSIGHTS

Monitor the performance of new products and portfolio innovations, combining commercial, shopper and consumer data to identify early trends, key learnings and growth opportunities.

Support post-launch evaluations to assess how effectively products address market, shopper and consumer needs, and provide recommendations for future innovations and portfolio decisions.

As part of the programme, rotate into Brand Marketing – Product & Insights to broaden your perspective, gain hands-on experience in brand and consumer research and connect the dots between sales, marketing and commercial decision-making across the full portfolio management process.

 

SALES & CUSTOMER EXECUTION

Gain first-hand exposure to our sales & customer execution organization through dedicated onboarding and rotations within Field Sales, Key Account Management and/or Category Development.

Develop a practical understanding of how commercial strategies, data and insights influence customer initiatives and real-world execution at the point of sale.

Apply the analytical capabilities developed throughout the program to customer- and category challenges, identifying growth opportunities and supporting customer analyses, compelling customer presentations and data-driven selling stories.

Qualifications

• Bachelor's degree or Master's degree in Business Administration, Economics, Data & Analytics, Marketing, Consumer Science, Psychology or a comparable field
• Proven excellence in your academic life
• Relevant work or internship experience, ideally in the areas of data analytics, strategic insights, market research, consumer science or consulting is a plus
• A history of pursuing personal passions, extra-curricular achievements
• Structured, proactive and hands-on way of working with strong ownership, curiosity and willingness to challenge existing approaches and bring in new ideas
• Open and solution-oriented mindset, with excellent communication, presentation and storytelling skills, combined with the ability to collaborate effectively across teams and functions
• Analytical mindset and enjoyment of working with data, with the ability to simplify complex information, identify relevant patterns and translate findings into clear business recommendations
• Strong interest in data management, advanced analytics and AI and first practical exposure to AI applications or data-driven projects is a plus
• Strong interest in commercial strategy, shopper & consumer insights, product innovation and sales execution
• Strong proficiency in PowerPoint and first experience with AI applications, SQL, Python and modern analytics or visualization tools such as Power BI is advantageous
• Fluent in English & German (written, spoken), additional languages considered a plus

Additional Information

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. The job advertisement is aimed at all people equally, regardless of age, skin colour, religion, gender, sexual orientation or origin.