Example Company
Software engineer
- Location
- San Francisco
- Type
- Full time
- Compensation
- $150k-$200k
- Posted
- 2 days ago
Join a team building useful software. Work closely with engineering and design to turn new ideas into products.
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Sr Media Planner
- Posted
- 18D AGO
About the role
Country: Guatemala
Brand: Capgemini
Reference: 559232-es_ES
Contract type: Permanente
Experience level: Estudiantes/Graduados
Professional community: Creative & Design
Business unit: Business Services
Overview
Senior Media Specialist (AdTech & Retail Media)
We are looking for an experienced Senior Media Specialist to lead and support end-to-end digital advertising operations across programmatic, retail media, video, connected TV (CTV), and social media platforms. This role is ideal for a highly analytical and hands-on professional with deep knowledge of the AdTech ecosystem, campaign execution, optimization, and client-facing delivery.
The successful candidate will manage complex digital advertising campaigns from planning and trafficking through optimization and reporting, while identifying opportunities to improve performance through automation, AI-driven solutions, and process enhancements. This position requires strong collaboration with cross-functional teams, technology partners, and stakeholders to deliver measurable business outcomes and scalable advertising solutions.
Key Qualifications
- 8+ years of experience in Ad Operations, AdTech, Digital Media, or Revenue Operations.
- Strong understanding of DSPs, programmatic advertising, retail media, ad exchanges, and digital advertising ecosystems.
- Hands-on experience with campaign setup, trafficking, QA, launch, optimization, reporting, and performance analysis.
- Expertise in advertising metrics such as ROAS, CTR, impressions, pacing, delivery, and audience performance.
- Experience working with platforms such as DV360, Google Ad Manager, Campaign Manager 360, The Trade Desk, Meta Ads Manager, YouTube, and CTV platforms.
- Strong stakeholder management, communication, and project prioritization skills.
- Experience leveraging AI, automation, and process improvement methodologies to optimize campaign delivery and operational efficiency.
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