Role SummaryMediBuddy Surgery Care simplifies the surgical journey for patients — from diagnosis to discharge — through anetwork of 7,500+ hospitals, 50+ covered surgical conditions (ophthalmology, orthopedics, general surgery,gynecology, and more), and 50,000+ surgeries facilitated to date. We're looking for a Growth Lead to own demandgeneration and lead acquisition for this vertical — an individual-contributor role responsible for personally buildingand scaling the channels that bring patient leads into the surgery funnel. This role's KRAs center on lead volume,channel mix, and cost-efficiency.Key ResponsibilitiesDemand Generation & Lead Acquisition• Own the vertical's lead acquisition targets (volume) across paid, organic, referral, and partnership channels;manage cost-per-lead within budget.• Plan and execute acquisition programs — performance marketing, SEO/content, hospital tie-ups, doctorreferrals, and insurer/TPA partnerships — with marketing, and pilot new high-intent sources (e.g.,OPD/diagnostic cross-sell).Lead Sourcing & Funnel Operations• Personally own top-of-funnel metrics (leads generated, cost-per-lead) and continuously improve leadcapture/handoff processes (SLA discipline) to Counseling.• Design and run structured A/B tests on acquisition messaging, ad creatives, and landing pages to improve leadvolume.Partnerships & Cross-Functional Collaboration• Partner with Counseling / Sales, the hospital network, and Care Buddy teams for channel-performancefeedback; work with product/engineering to improve top-of-funnel experiences.• Collaborate with marketing, brand, and content on campaigns and specialty messaging; liaise with finance onchannel/media budgets and ROI.Data, Reporting & Strategy• Own the acquisition dashboard (leads, cost per lead, channel mix) and present performance and learnings toleadership.• Build the quarterly demand-generation roadmap for Surgery Care in line with MediBuddy's overall growthstrategy.Requirements & SkillsRequirements• 4–7 years in growth, demand generation, orperformance marketing (IC role, no direct reports).• Healthcare, healthtech, insurtech, or high-velocity D2C /services marketplace experience preferred.• Proven track record owning lead acquisition end-to-end— strategy, budget, and execution.• Bachelor's required; MBA or equivalent preferred.
Skills• Strong analytical skills; comfortable with dashboardsand CRM / lead-management tools.• Hands-on performance marketing across paid,SEO/content, referral, and partnership channels.• Strong ownership mindset — drives outcomesindependently across multiple channels.• Cross-functional stakeholder management (marketing,hospitals, product, finance, Counseling).• Comfort with structured experimentation (A/B testing)and budget ownership.