Director of Indies
New York · Full time · Posted 4MO AGO
USD 350,000
Independent agencies are some of the sharpest, fastest-moving buyers in media — and one of Samba’s biggest growth opportunities. As our Director, Independent Agencies, you’ll own this segment end to end. It’s a true player-coach role: you’ll carry your own revenue target and close your own deals while hiring, coaching, and leading the team that scales the business. You’ll define how Samba goes to market with independents — segmentation, prioritization, packaging, and pricing — and represent the segment as its senior voice, both internally and across the industry. If you want to build a business within a business, this is it.
What You'll Do
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Carry your own revenue target across a portfolio of strategic independent media agencies, with full accountability for pipeline, forecasting, and close.
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Lead as a player-coach: set the standard by closing your own deals while building, coaching, and developing the team that owns the independent agency segment.
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Hire, onboard, and mentor a team of agency sellers; level up everyone around you and create a high-performing, collaborative culture.
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Define and execute Samba's go-to-market approach for the independent agency segment — segmentation, prioritization, packaging, and pricing.
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Prospect, qualify, close, and scale new agency partnerships across Samba's measurement, targeting, and attribution solutions.
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Deepen relationships with existing agency partners, expanding adoption across teams, clients, and product lines.
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Persuasively communicate Samba's offerings and unique value proposition to agencies via email, phone, and in-person presentations.
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Set targets, forecast, and report on both team and individual performance, instilling strong pipeline and Salesforce discipline across the team.
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Partner cross-functionally to ensure campaign success and growth of partnerships, and channel agency feedback to product and measurement science.
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Represent Samba at industry events as a senior voice and knowledge leader for the independent agency space.
Who You Are
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Demonstrated ability to perform against quota and excel in a highly competitive market.
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8+ years of experience in advertising, digital media, adtech, or data/analytics sales, with a track record selling into or alongside media agencies.
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People-leadership experience — you've built, coached, and retained high-performing sales talent, whether formally or as a player-coach.
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A genuine player-coach mindset: you still love to sell and carry a number, and you get energy from developing others and multiplying their success.
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Deep familiarity with the independent agency landscape and the buyers, decision-makers, and dynamics that define it.
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Demonstrated strategic, consultative, and analytical sales approach with a focus on building partnerships with clients.
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Customer-focused leadership with excellent communication, networking, and negotiation skills.
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Fluency in cross-screen measurement, targeting, and attribution, and the confidence to lead that conversation with senior agency stakeholders.
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Proficiency in Salesforce and a disciplined approach to pipeline and forecast management.
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Currently requiring 3 days a week on-site in office, with a possibility of increasing in the future.
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Willingness to travel to outside markets and to entertain clients during evenings and occasionally weekends.
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Bachelor's Degree.
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Existing, current relationships with media buying decision-makers at independent agencies favored.
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Knowledge of the TV/online/mobile advertising industry and data a plus.
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