About the role

Social Media Management

• Own and execute the social media strategy across platforms (Instagram, TikTok, Facebook, LinkedIn, etc.)
• Create engaging, on-brand content including reels, stories, posts, and captions
• Monitor trends and analytics to optimize performance and grow our following
• Manage content calendar and collaborate with designers, writers, and product teams
• Respond to comments and DMs to cultivate an active and supportive community

Influencer & Outreach

• Identify, engage, and build relationships with influencers, creators, and brand ambassadors
• Coordinate gifted and paid partnerships, from outreach to tracking performance
• Build partnerships with relevant podcasts, newsletters, blogs, and communities
• Host or support IRL and virtual community activations, events, and collaborations

Growth & Strategy

• Track and report on KPIs and ROI of outreach and social initiatives
• Work with paid media team to repurpose high-performing content
• Stay up to date with trends in wellness, mental health, sobriety, and content marketing

About Reframe

Reframe is the future of digital behavior modification. Our mission is to help people break negative habit loops and unlock the best version of themselves - starting with Alcohol and we're growing crazy fast! In the last 6 months we've grown 3000%, become one of the top health apps on the app store, and are currently helping 100K+ customers cut back on Alcohol use. We are now looking to help the next billion people Reframe the way they think and drink!