Company Description

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.

Job Description

The VP of Sales is responsible for leading Full Swing's inbound and outbound sales strategies and international market expansion efforts. The ideal candidate will have a proven track record of driving revenue growth, developing high-performing sales teams, and implementing effective sales processes. This is a key leadership role within Full Swing, and the successful candidate will play a critical role in shaping the continued growth and success of our company.

Essential Functions

• Develop and execute comprehensive inbound and outbound sales strategies to achieve revenue targets and drive business growth.
• Lead, mentor, and motivate the sales team to consistently meet and exceed sales targets.
• Develop and maintain strong relationships with key clients, partners, and stakeholders.
• Analyze market trends, customer needs, and competitor activities to identify new business opportunities and drive innovation.
• Conduct market research and analysis to assess international market opportunities, competitive landscape, and regulatory requirements.
• Build strategic partnerships and alliances with international distributors, resellers, and channel partners to extend market reach and penetration.
• Collaborate with cross-functional teams, including marketing, product development, and finance, to align sales strategies with overall business objectives.
• Establish and monitor key performance metrics and sales KPIs to track progress and performance.
• Provide regular reporting and updates to senior management on sales performance, forecasts, and pipeline activity.
• Foster a culture of accountability, teamwork, and continuous learning within the sales organization.

Qualifications

Required Education, Experience & Skills

• 5+ years of experience in sales leadership roles, with a track record of success in driving revenue growth and building high-performing sales teams.
• Proven experience in developing and executing inbound and outbound sales strategies in a competitive market environment.
• Proven experience in developing and executing international market expansion strategies, including market research, partner/channel development, and localization efforts.
• Strong leadership skills with the ability to inspire, motivate, and mentor sales professionals.
• Excellent communication, negotiation, and interpersonal skills.
• Strategic thinker with the ability to analyze data, identify trends, and make data-driven decisions.
• Results-oriented with a focus on delivering measurable outcomes and exceeding targets.
• Proficiency in CRM software and other sales tools (such as Salesforce).
• Ability to travel as needed 15%-25%.

Preferred Education, Experience & Skills

• Bachelor's degree in business, marketing, or a related field; or equivalent experience.
• Experience working in sports sectors.
• Experience with Salesforce.
• Excellent communication, negotiation, and interpersonal skills.
• Strategic thinker with the ability to analyze data, identify trends, and make data-driven decisions.
• Results-oriented with a focus on delivering measurable outcomes and exceeding targets.
• Proficiency in CRM software and other sales tools (such as Salesforce).
• Ability to travel as needed 15%-25%.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Work Environment

• This role operates in a hybrid or office-based environment, depending on company needs.
• Work is primarily performed in an office setting with standard working hours; however, occasional after-hours support may be required.
• The position requires frequent interaction with employees across different departments, requiring strong collaboration and communication skills.
• The role may involve sitting for extended periods, working on a computer.
• Able to lift 25 lbs.

Why You'll Love It Here

At Versant, you will have the opportunity to help shape the future of an independent media and entertainment company with a portfolio of trusted brands. 

The anticipated salary range for this position is $160,000 to $200,000, plus an annual bonus opportunity and eligibility for long-term incentives. The salary offered will depend on relevant factors such as the candidate’s qualifications, experience, skills, and the needs of the business.

Versant offers a competitive total rewards package that includes medical, dental, and vision coverage; a 401(k); paid time off; tuition reimbursement; and a variety of employee programs and benefits.

 

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to candidateaccessibility@versantmedia.com.

VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.