E-Commerce & CRM Executive
Full time · Posted 14D AGO
Storytelling is, and will always be, the heart of what we do at Skydance.
Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.
Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.
If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO!
Our studios are considered one of the foremost motion picture and television production and post-production facilities in the world. They inform, engage, and transport audiences to new worlds. The key to that lies with our Studio Operations group, which includes areas like soundstage/backlot set rentals, events, design, culinary, construction, landscaping and much more. Whether it’s hosting an unforgettable studio tour, creating an optimal workspace, or equipping talent to tell the best stories, these teams lay the foundation for the memorable experiences we provide.
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We are seeking a proactive E-Commerce & CRM Executive to support the e-commerce marketing team at Warner Bros Tours and Retail.
As E-Commerce and CRM Executive you will take ownership of the day-to-day CRM programme across our UK, US and Japan Harry Potter Shop storefronts, with a particular focus on hands-on email marketing and the customer lifecycle.
This is an opportunity to develop a profitable channel, improve how we engage customers and contribute to data-led campaigns for a world-leading visitor attraction brand. If you are passionate about CRM, interested in the Harry Potter franchise and motivated by the opportunity to build something meaningful, we would love to hear from you.
Your Role Accountabilities
- Build, schedule and maintain email campaigns, customer flows and lists in Salesforce Marketing Cloud across three international markets.
- Own and optimise automated customer journeys, including welcome, abandonment, post-purchase, win-back and restock communications.
- Support campaign execution across product launches, promotions and paid media activity, including approximately one CRM send per week.
- Monitor campaign performance, maintain reporting dashboards and use engagement data to identify actionable improvements.
- Coordinate with internal teams, including the Harry Potter Fan Club team, and external partners to support timely campaign delivery.
- Collate and coordinate marketing assets across the website, CRM, paid channels and global marketplaces.
- Support Amazon advertising across the UK, US and Japan, including campaign planning, briefing, asset delivery and performance reporting.
Qualifications & Experience
- Previous hands-on experience building and scheduling email campaigns, ideally using an enterprise level CRM platform such as Salesforce Marketing Cloud, Klaviyo, Braze, Bloomreach or Dotdigital.
- Hands on working knowledge of HTML, with the ability to build or edit email content beyond drag-and-drop functionality.
- Comfortable analysing campaign performance, maintaining dashboards and using Excel functions such as pivot tables to identify actionable insights.
- Genuine interest in CRM, customer lifecycle marketing, e-commerce and building effective customer communications.
- Proactive and confident coordinating campaigns and smaller projects while working across internal teams and external partners.
#M&C
Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, Skydance / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.
About Skydance
Skydance is a next-generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. Skydance's portfolio unites legendary brands, including Paramount, Warner Bros., HBO and HBO Max, Paramount+, Pluto TV, CBS, CNN, CBS Sports, TNT Sports, Nickelodeon, Cartoon Network, MTV, Food Network, BET, HGTV, and Comedy Central.
Some Important Details
We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit. In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.