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Software engineer
- Location
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- Type
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- Compensation
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Sr. Event Marketing Manager
- Type
- Full time
- Posted
- 4H AGO
About the role
ADVANCE YOUR CAREER. ADVANCE THE WORLD.
At AMD, we believe technology has the power to solve the world’s most important challenges. From advancing healthcare and scientific discovery to powering AI and the technologies people rely on every day, innovation at AMD is shaping the future.
Whether you’re designing next-gen processors, enabling AI breakthroughs, or bringing leading edge products to market, every role at AMD contributes to something bigger — technology that moves the world forward. Join us and, together, we’ll advance your career.
THE ROLE
We are seeking an experienced and strategic Sr. Manager, Event Marketing to lead the event marketing discipline across AMD’s global event portfolio. This role will define how AMD identifies, acquires, engages, and communicates with priority audiences across proprietary events, industry events, and other strategic programs.
You will establish the audience strategy, standards, tools, and measurement framework that drive audience growth and event performance across the portfolio. Working closely with event portfolio owners, Marketing, Business Units, Sales, Regional Marketing, Communications, and other stakeholders, you will help ensure AMD events reach the right audiences, deliver relevant attendee journeys, and generate measurable engagement and business impact.
THE PERSON
You are a strategic and collaborative marketing leader with deep experience in event marketing, audience strategy, integrated marketing, or demand generation. You combine strong audience and campaign expertise with the ability to build scalable frameworks, influence stakeholders, and translate business priorities into actionable event marketing strategies.
You are comfortable operating in a complex, global environment and use data and insights to improve audience acquisition, engagement, and event performance.
KEY RESPONSIBILITIES
- Define and lead the event marketing discipline across AMD’s global event portfolio, establishing strategies, standards, and best practices that improve audience reach, engagement, and performance.
- Develop frameworks for identifying, segmenting, prioritizing, and engaging target audiences based on event objectives, business priorities, and audience needs.
- Establish audience acquisition strategies and channel approaches that drive qualified registrations and attendance across priority events.
- Define the end-to-end attendee journey across pre-event, onsite, and post-event touchpoints, ensuring communications and experiences are relevant, connected, and audience-focused.
- Establish event communication strategies and standards across registration, confirmation, nurture, pre-event, onsite, and post-event activities.
- Develop strategies that increase audience participation and engagement before, during, and after events.
- Establish an event marketing measurement framework that evaluates audience quality, acquisition, conversion, engagement, and other performance indicators.
- Use data and insights to continuously optimize event marketing strategies, channel performance, and investment.
- Partner with Proprietary Events and Industry Events leaders to translate portfolio and program objectives into event-specific audience and marketing strategies.
- Collaborate across Marketing, Business Units, Sales, Regional Marketing, Communications, Digital, Analytics, and other teams to align audience strategies and leverage broader marketing capabilities.
- Build repeatable frameworks, playbooks, tools, and best practices that improve event marketing consistency, scalability, and effectiveness.
- Lead, support, and develop marketing professionals while fostering collaboration, accountability, and continuous improvement.
PREFERRED EXPERIENCE
- Progressive experience in event marketing, audience marketing, integrated marketing, demand generation, experiential marketing, or a related discipline.
- Demonstrated experience developing audience acquisition, engagement, and communication strategies for large-scale events or integrated marketing programs.
- Strong understanding of audience segmentation, lifecycle marketing, campaign strategy, attendee journeys, and marketing performance.
- Experience establishing measurement frameworks and using data to improve audience and marketing performance.
- Proven ability to work effectively across portfolio, marketing, sales, regional, and business organizations in a highly matrixed environment.
- Experience leading and developing marketing professionals.
- Strong strategic thinking with the ability to translate strategy into scalable and actionable programs.
- Excellent communication, stakeholder management, analytical, and organizational skills.
- Experience working within a B2B technology company or complex global organization is an advantage.
ACADEMIC CREDENTIALS
- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.
LOCATION
- Santa Clara, California, or Austin, Texas.
This role is not eligible for visa sponsorship.
#LI-SF1
Benefits offered are described: AMD benefits at a glance.
AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective laws throughout all stages of the recruitment and selection process.
AMD may use Artificial Intelligence to help screen, assess or select applicants for this position. AMD’s “Responsible AI Policy” is available here.
This posting is for an existing vacancy.
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